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NY Times Sown DVR Confusion Begins

Categories: TV Advertising

Written By

November 2nd, 2009

6416-dvrAs I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media.

Here's Time's James Poniewozik:

The upshot for now is that the total ratings for a show, including DVR viewing, do still matter.

That's exactly the confusion I expected and it's substantially not true. Only a fraction (~10%) of the viewing increase from Live+SD to Live+7 matters to commercial viewing.

I do feel a bit like the Dutch boy putting his finger in the dike ;)

(6) Comments - Add Yours!

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  1. 0megapart!cle
    Posted November 2, 2009 at 4:15 PM

    10% doesn’t matter? That seems like a pretty high percantage to me.

  2. Bill Gorman
    Posted November 2, 2009 at 4:22 PM

    0megapart!cle, alas this little Dutch boy is unable to stem the tide!

    Of course any revenue is good revenue. But the tiny extra bit added by increases beyond Live+SD viewing aren’t going to matter to the future of any show, which is all we care about (until ABC decides to cut Robert and I in on their ad revenue).

  3. Schmoker
    Posted November 3, 2009 at 10:43 AM

    Did the dike slap your face?

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