NY Times Sown DVR Confusion Begins

Categories: TV Advertising

Written By

November 2nd, 2009

6416-dvrAs I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media.

Here's Time's James Poniewozik:

The upshot for now is that the total ratings for a show, including DVR viewing, do still matter.

That's exactly the confusion I expected and it's substantially not true. Only a fraction (~10%) of the viewing increase from Live+SD to Live+7 matters to commercial viewing.

I do feel a bit like the Dutch boy putting his finger in the dike ;)

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