ABC Family’s 11th annual “13 Nights of Halloween 2009” Scares Up Event-Best Deliveries

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via press release:

November 3, 2009

Ratings Highlights for 13 Nights of Halloween: October 19-31, 2009

Final National Ratings

Driven by Halloween Movies “Goonies,” “Hocus Pocus” and “Scooby Doo 2: Monsters Unleashed,” ABC Family’s “13 Nights of Halloween 2009” Scares Up Event-Best Deliveries in Total Viewers and Across All Target Demos

With “13 Nights of Halloween,” ABC Family is Cable’s No. 1 Ad-Supported Network in Females 12-34, and Scores Top 5 Ranks Among Core Women and Teen Categories

The October 24 Airing of “Hocus Pocus” Ranks as the Event’s Most-Watched Telecast in Total Viewers, Adults 18-34, Adults 18-49 and Core Women, While the Network Premiere of “Edward Scissorhands” Spooks Up Event-Best Ratings Among Teens

The 11th Annual “13 Nights of Halloween” Garners Impressive Double-Digit

Percent Increases Over Last Year’s Event in Total Viewers and across Target Demos

13 Nights of Halloween 2009

Driven by high-performing theatricals “Hocus Pocus,” “Edward Scissorhands” and “Goonies,” ABC Family’s 11th annual13 Nights of Halloween” scared up event-best deliveries in Total Viewers (1.4 million), Adults 18-34 (372,000), Women 18-34 (225,000), Adults 18-49 (665,000), Women 18-49 (397,000), Viewers 12-34 (602,000) and Females 12-34 (368,000).

  • With “13 Nights of Halloween,” ABC Family stood as ad-supported cable’s No. 1 network in the daypart in core Females 12-34, and placed among cable’s Top 5 networks in Women 18-34 (No. 4), Women 18-49 (No. 5), Teens 12-17 (No. 4 – 231,000) and Female Teens (No. 3 – 143,000).
  • The Saturday, October 24th showing of “Hocus Pocus” (6:00 – 8:00 p.m.) bewitched the stunt’s largest audience in several target measures, including Total Viewers (2.5 million), Adults 18-34 (791,000/1.2 rating), Women 18-34 (555,000/1.6 rating), Adults 18-49 (1.3 million/1.0 rating), Women 18-49 (894,000/1.4 rating), Viewers 12-34 (1.0 million/1.1 rating – tie) and Females 12-34 (736,000/1.6 rating).
  • Impressively, the October 24th showing of “Hocus Pocus” was October 09’s No. 2 movie on all basic cable in Women 18-34.
  • Among ABC Family’s younger demo set, the network premiere of “Edward Scissorhands” qualified as the stunt’s most-watched telecast in Teens 12-17 (514,000/2.1 rating), Female Teens (309,000/2.6 rating) and Viewers 12-34 (1.0 million/1.1 rating  – tie)
  • Versus last year’s event, “13 Nights of Halloween 2009” grew by impressive double-digit percentages, including by 17% in Total Viewers (1.4 million vs. 1.2 million), by 19% in Adults 18-34 (372,000 vs. 313,000), by 22% in Adults 18-49 (665,000 vs. 545,000) and by 20% in Viewers 12-34 (602,000 vs. 503,000).
  • Year-to-year increases in core women were equally impressive, up by 20% in Women 18-34 (225,000 vs. 188,000), by 26% in Women 18-49 (397,000 vs. 314,000) and by 17% in Females 12-34 (368,000 vs. 314,000)

Source: Nielsen Media Research (National Ratings, Live + SD. 13 Nights of Halloween 09: 10/19/09-10/31/09, Monday, 10:00 – 11:00 p.m.; Tuesday – Sunday, 8:00 – 10:00 p.m.). Program ranks based on minimum 2 telecasts.

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