Paced by Ghost Hunters Halloween Live Countdown Syfy bewitches record numbers

Categories: Network TV Press Releases

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November 3rd, 2009

via press release:

PACED BY Ghost Hunters HALLOWEEN LIVE COUNTDOWN, SYFY’S ANNUAL 31 DAYS OF HALLOWEEN BEWITCHES

RECORD NUMBER OF ADULTS 18-34 AND ADULTS 18-49

Halloween 2009 is Syfy.com’s Best Day In History for Uniques and Visits

New York, NY – November 3, 2009 – Syfy’s annual 31 Days of Halloween, sparked by the Ghost Hunters Halloween Live Countdown, scared up a record number of Adults 18-34 (319,000) and Adults 18-49 (759,000), along with nearly 1.5 million (1.48 million) total viewers, during its month-long spook-a-thon from October 1-31.

The special Halloween edition of Ghost Hunters, the #1 paranormal investigative series on television, beguiled 1.8 million total viewers during its Saturday, October 31 telecast from 7PM-1AM (ET/PT).

Syfy’s 31 Days of Halloween was by far the leading network for ghoulish entertainment, bedeviling ABC Family's 13 Nights of Halloween (October 19-31) with 29% more A18-49, +65% A25-54 and +18% total viewers.

Syfy also entranced +41% more A18-34, +50% A18-49, +60% A25-54 and +56% total viewers than AMC’s Fearfest (October 23-31).

Following its best October in history, Syfy ranked #3 among basic cable entertainment networks in A25-54 and #4 in A18-49 during the 31 Days of Halloween.

Online, Halloween 2009 established a frightening array of new marks * as Syfy.com posted its best day in history among uniques (534K) and visits (702K):

    • Versus Halloween 2008, Syfy.com was +18% in uniques and +21% in visits
    • Ghost Hunters Halloween Live Countdown delivered 12.7 million streams, more than 10 times last year (1.2 million)
    • Overall, Syfy.com had its best October ever with 4.1 million uniques, 6.6 million visits and 39.9 million page views
    • Best month ever with 8.1 million video streams

(*Omniture for all data except Ghost Hunters Live streams, which is Akamai)

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

 
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