TNT’s Opening Night NBA Doubleheader Most Watched In Nearly 4 Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Kobe Bryant

via TNT press:

On the heels of the most-watched NBA regular season in Turner Broadcasting’s 26 years of airing NBA basketball, TNT tipped off the 2009-10 season Tuesday, Oct. 27, with its most-watched doubleheader since Feb. 2, 1996, with nearly 3.7 million total viewers. The previous record was held by a doubleheader featuring the Phoenix Suns @ Cleveland Cavaliers and Chicago Bulls @ L.A. Lakers.

  • In addition, the Opening Night doubleheader ranks as Turner’s most-watched opening night in its 26 years of airing NBA basketball. TNT, which has enjoyed back-to-back years of ratings increases for its regular season and NBA Playoffs, earned a 2.3 national household rating for its exclusive doubleheader of the Boston Celtics @ Cleveland Cavaliers and L.A. Clippers @ L.A. Lakers.
  • Through the first week of the NBA on TNT (four games), the network is averaging a 1.7 national household ratingup 13% compared to last year. In addition, the network is enjoying double-digit growth in total viewers, households and key demos:

o        Total Viewers:  +17% – 2,597,000 in 2009 vs. 2,216,000 in 2008.

o        Households: +17% – 1,948,000 vs. 1671,000.

o        A18-34:  +19% – 901,000 vs. 759,000

o        A18-49:  +14% – 1,505,000 vs. 1,322,000

o        A25-54:  +16% – 1,322,000 vs. 1,138,000

o        M18-34:  +21% – 677,000  vs. 558,000

o        M18-49:  +16% – 1,088,000 vs. 936,000

o        M25-54:  +19% – 954,000 vs. 802,000

NBA.com tipped off the season with 78.9 million page views1.59 million average daily uniques, and 11 million total video streams last week (10/27-11/2), according to Omniture data.  Compared to Opening Week in 2008, page views were up 11%, uniques were up 10%, and video streams were up 35%.

Nielsen Media Research, based on Live + Same Day data. NBA Regular Season Opening Night games only, 11/04/1994 through 10/27/2009.  First week of the 2008-2009 compared to 2009-2010 NBA Regular Season, 4 game telecasts (10/28/2008 through 10/30/2008 vs. 10/27/09 through 10/29/09).

blog comments powered by Disqus