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Fox Up Sharply vs. Last Fall, Stretches Youth Demo Leads After 6 Weeks

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November 4th, 2009

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Season To Date Ratings

As good as Fox's luck was with the baseball ALCS games, their luck with the World Series might turn out much better. If the Phillies can win Wednesday, and force a game 7, Fox might hold onto the adults 18-49 and 18-34 leads for the rest of the season (it's a given they'll take them when American Idol appears, regardless). A huge week of baseball and football (through November 1, 2009) stretched Fox's lead in adults 18-49 and 18-34, and closed a bit of the gap with CBS in adults 25-54. CBS is well ahead  average viewership and I don't think even a seven game World Series can close that gap in a week.

You can see past week's broadcast network primetime season to date average TV ratings results here.

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Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season

Fox's improvement vs. last fall in all the main adult demo groups continues to grow. Only the CW is ahead in any demo group, but they should be well ahead of last season across the board considering their automatic boost to their seasonal ratings averages just by dumping Sunday nights. Compared to last season, the CW's current situation has got to be a disappointment.

And while the entertainment press continues harping on NBC's ratings drop from last season (with good reason!), there's still nary a whisper about ABC's declines which continue just behind NBC's. CBS is now down in all the main adult demo groups vs. last season, but not nearly as much as ABC and NBC.

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Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

Sadly, we will no longer be having a Tiny Network Showdown! since MyNetworkTV ratings averages are no longer being reported by Nielsen, since they are no longer classed as a network but are now a “programming service”. And we are no longer seeing Univision season to date averages for last season, so I cannot do a comparison.

Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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