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TV Ratings Tuesday: V Arrives, Viewers Follow

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November 4th, 2009

abc's v

Scoreboard CBS ABC NBC FOX Uni CW
rating: Adults 18-49 3.4/9 3.3/9 3.0/8 2.4/6 1.3/4 0.9/2
Rating: Adults 18-34 2.5/7 2.6/8 2.3/7 2.5/7 1.4/4 1.3/4
Total Viewers (million) 15.551 12.016 7.978 6.076 3.549 1.776


ABC's V premiered with a preliminary 5.0 rating for adults 18-49 and averaged 13.9 million viewers, exceeding most expectations of commenters on our site.

Dancing with the Stars received only the slightest boost from V, up 3% in the 18-49 demo from last week. the forgotten was down slightly from last week.

NCIS was hit by the V premiere, down 11% from its last original telecast (10/20) to a 4.2 adults 18-49 rating. As was NCIS:LA, it was down 10% vs. 2 weeks ago to a 3.5 rating. The Good Wife was down 4% to a 2.7 adults 18-49 rating.

NBC's Biggest Loser lost big, down 16% to a 3.1 rating, tieing its lowest original telecast rating this season. The Jay Leno Show up 11% from last Tuesday, tied/slighly edged the forgotten at 10pm.

For the CW, 90210 was on par with its last original episode (2 weeks ago) in adults 18-49 (1.1 rating/3 share) and women 18-34 (2.3 rating/6 share). Melrose Place was up a tenth from its previous original (also 2 weeks ago) in adults 18-49 (.8 rating/2 share), and flat in women 18-34 (1.4/4).

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (1.0/5 in 18-49 in local people meters) defeated CBS's Late Show (0.8/4) in Nielsen's 24 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) topped CBS's Late Late Show (0.5/3).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC V (series premiere) 4.9 13 13.764
CBS NCIS 4.0 11 19.044
NBC The Biggest Loser 3.0 8 8.406
FOX So You Think You Can Dance 2.4 7 6.360
CW 90210 1.1 3 2.121
8:30 ABC V (series premiere) 5.1 13 14.128
CBS NCIS 4.3 11 19.741
NBC The Biggest Loser 3.2 8 8.645
FOX So You Think You Can Dance 2.4 6 6.427
CW 90210 1.0 3 2.016
9:00 CBS NCIS: Los Angeles 3.6 9 15.536
NBC The Biggest Loser 3.6 9 9.300
ABC Dancing with the Stars 3.1 8 14.102
FOX So You Think You Can Dance 2.5 6 5.955
CW Melrose Place 0.8 2 1.590
9:30 NBC The Biggest Loser 3.9 10 9.743
CBS NCIS: Los Angeles 3.4 9 14.492
ABC Dancing with the Stars 3.1 8 14.863
FOX So You Think You Can Dance 2.4 6 5.562
CW Melrose Place 0.7 2 1.376
10:00 CBS The Good Wife 2.7 7 12.452
ABC the forgotten 2.1 6 8.299
NBC The Jay Leno Show 2.1 6 6.129
10:30 CBS The Good Wife 2.6 8 12.043
NBC The Jay Leno Show 1.9 6 5.642
ABC the forgotten 1.8 5 6.940

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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