ABC’s Kimmel Draws Largest A18-49 Audience in 4 Weeks

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via press release:

Fringe Ratings Report: ABC Late-Night Programming

Week of October 26, 2009

ABC’s “Jimmy Kimmel Live” is Up Week to Week in Viewers and Young Adults, Drawing its Largest Adults 18-49 Audience in 4 Weeks

“JKL” Outperforms “Fallon” for the Week by 30% in Viewers, Topping the NBC Program for the 6th Straight Week, Every Week of the 09-10 TV Season

“JKL” Betters “Fallon” in Each Telecast of the Week in Viewers,

Outdrawing the NBC Program in 28 of 30 Telecasts During the 09-10 TV Season

Weekly National Ratings:

During the week of October 26, 2009, ABC’s “Jimmy Kimmel Live” posted week-to-week increases in both Total Viewers (1.70 million vs. 1.65 million) and Adults 18-49 (706,000 vs. 685,000).  Building on its young adult audience for the 2nd week in a row, “JKL” drew is largest Adults 18-49 number in 4 weeks – since wo 9/28/09

  • “JKL” beat NBC’s “Late Night with Jimmy Fallon” for the week by 30% in Total Viewers (1.70 million vs. 1.31 million), bettering the NBC late night program in viewers in all 6 weeks of the 2009-10 TV season.  Season to date, “JKL” is outdrawing NBC’s “Fallon” by 21% in Total Viewers (1.69 million vs. 1.40 million).
  • During the course of the week, “JKL” bested NBC’s “Late Night with Jimmy Fallon” in Total Viewers on each night: (Monday – 1.60 million vs. 1.25 million; Tuesday – 1.94 million vs. 1.39 million; Wednesday – 1.46 million vs. 1.31 million; Thursday – 1.69 million vs. 1.19 million; Friday – 1.83 million vs. 1.42 million).  In fact, “JKL” has attracted a larger audience than “Fallon” in 28 of 30 telecasts during the 2009-10 TV season.

Source:  NTI, National Live + Same Day Program Ratings, week of 10/26/09, or as dated.  Season-to-date averages based on Most Current Ratings.  2009-10 TV Season (9/21 – 11/01/09)

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