Since the merger in ’06, other than Small Ville and Supernatural (and now The Vampire Diaries), what else does the CW have to offer?

They should bring back more genre shows, esp too if Small Ville and Supernatural are to end soon.

Exactly. Why doesn’t the CW go that route? I mean it’s not like 18-34 year old women don’t watch sports, they do, probably a lot more of them watch NFL games than CW shows.

However if the CW were to ever get sports deals it will most likely be college sports that isn’t football or basketball, or soccer, or ice hockey, practically sports that Americans don’t give a damn.

Im sure that right now given the opportunity to go back in time and un-cancel shows while they were on the WB or UPN they would do so.

Look at some canceled shows as compared to current CW shows by season in millions of viewers

WB
Everwood – 4.8, 4.6, 4.3, 3.6
Angel – 4.8, 4.1, 4.4, 3.7, 4.0, 4.2

UPN
Star Trek Enterprise – 5.9, 3.94, 3.3, 2.81

The CW
Gossip Girl – 2.6, 2.8, 2.2
90210 – 2.8, 2.4
Melrose Place – 1.61 avg so far

“Why isn’t anyone talking about the CW picking up sports? That’s probably the only obvious solution to their ratings slump.”

You know, when FOX got football in the mid 90′s that seemed to me to be the “official” moment when the network started to be taken seriously by the masses. Yes, they had hits like the Simpsons, Married With Children, and the X-Files, but when they got football, EVERYONE took notice.

Even if a viewer is gay/bi/metrosexual, is there a reason to call them “highly effeminate?”

I’d actually go so far as to suggest The CW leaves gay viewers out as well, and that shows like Buffy, Charmed, and even yes, early Smallville had bigger gay followings than Gossip Girl/90210/Melrose/etc.

Oh yeah I forgot about Supernatural, that’s the last true WB hit and yes One Tree Hill during its last year on The WB was close to cancellation, there were rumors before that CW was choosing between One Tree Hill and Everwood.

Anyway, Smallville, One Tree Hill are aging but CW could not afford to lose them now because they are reliable ratings performer which they need to launch new shows.

Vampire Diaries is getting good ratings, it got a 2.0 18-49 which is amazing for CW, maybe things will be better for the CW eventually

To Dawn-O, men only serve one purpose in life – intercourse – and it reflects in the majority of the programming and ad campaigns the CW has.

Without a doubt, the only reason Dawn-O hates Smallville so much is because it brings “too many” male viewers, and is keeping her “all-female” network from actually being all-female.

Need proof? How about when the deranged bint cancelled her highest rated series because it didn’t “fit in” with the rest of her schedule? WHAT. THE. HECK. IS. WRONG. WITH. HER???

Seriously, thank God for WBTV. They actually give a crap about Dawn-O destroying the network from the inside. It’s CBS who don’t care.

Heck even NCIS got more 18-34 year old women watching than any show on the CW combined.

I think if I were to suggest some original programming for them I’d say they need to make a female version of NCIS if they ever want to succeed, but then again the CW made a rule against making procedurals.

forg, What sports do you think the CW should air? I’d say either MLS soccer or NCAA basketball.

I actually thought the merging UPN and WB was a good idea since I was hoping it would make for a stronger network but well it turned out that they’re even weaker than the two.

The marketing of WB was really good,too bad CW didn’t have that.

For what is worth, Vampire Diaries is shaping up to be a big hit for The CW, maybe VD could do what 7th Heaven did with The WB.

I agree with R.G, airing sports might help The CW.

I don’t know how profitable cable is vs. a broadcast network, but I think a cable network made up of new programming at night and WB-ish shows during the day would work. If I remember correctly, The WB actually grew a lot of viewers from the fact that they had the Warner Bros.-based cartoons on Saturday mornings, getting viewers that “grew” into the prime time line-up.

I read a really fascinating book called “Season Finale” that talks about the rise and fall of the WB and UPN. It’s like night and day comparing the creativity differences between the networks. The WB also had an expert promo department, miles ahead of anything UPN could or would ever share.

It seems to me that Dawn Ostroff is kept at the CW because she’ll do whatever Moonves tells her. The fact that he can control her is good.

I will say canceling Veronica Mars was a good thing. The show had numerous chances and even repurposing on CBS and MTV and yet it still failed. Creatively, it dropped between seasons, and that FBI thing was atrocious. I will never watch a Rob Thomas-produced show again, so no interest in his new project.

And on that note – thus far, nothing about the CW’s development for next year excites me right now. Then again, I’m male so not in their target demo. I do miss the shows that appealed to both genders – probably why I love Smallville, Supernatural, and the Vampire Diaries more than their other stuff.

Still wish they’d have gone with a Smallville spin-off, too. I can’t believe considering the ratings for “Justice” a few years back they didn’t spin them off right then.

Dawn always tries to get Thomas it seems, it appears she can tell what’s quality.

The CW needs to learn to diversify the types of shows they have, while trying to attract a female audience. They basically should look at shows like One Tree Hill, Gossip Girls, 90210 and Melrose Place and can 2 of the 4, and in there place have some new drama targeted at females but not based around horny rich sluts.

I laughed pretty good at your proposed schedule

Sundays: Smallville, NEW SMALLVILLE SPIN-OFF, NEW SCI FI DRAMA
– i think it might be a while before they try Sundays on their own original programming again. They need to just do the “Easy View” route they did a couple years ago with re-airings of some of the shows from the previous week.

Mondays: Gossip Girl, NEW FROTHY TEEN DRAMA
– BWAHH! I laughed so hard at the title. In fact I think they should just go ahead and greenlight a pilot for a show and actually just name it “Frothy Teen Drama” I would watch just for the title appearing on my tv.

Tuesdays: One Tree Hill, NEW SERIOUS ADULT DRAMA
– Hmmm what 90′s FOX drama can they remake next? Party of Five? Boston Public? Ally McBeal? Screw it…just go ahead with a remake of 24…while the original is still going. Makes just as much sense as some of the other decisions this network(including WB & UPN apart) has made in the past. Remember the pairing of 7th Heaven and Angel at one point in the WB?

Wednesdays: America’s Next Top Model, NEW OTT REALITY SERIES
– Lets just make this whole night about Tyra Banks. The more crap we give her to do the faster she will have to be committed to the loony bin. Follow ANTM with an hour long program where Tyra Banks screams about Vaseline.

Thursdays: The Vampire Diaries, Supernatural
– Don’t like VD but I agree with this pairing. As long as they don’t try to “Twilight” Supernatural along with VD.

Fridays: Encores/Imported Programming
– Encores for sure…but only encores of shows that lasted one season or less. Im sure they have enough material to last them until the end of time in that category. Imagine a night packed with Life on a Stick, That 80′s Show, and Murder in Small Town X.

chuck

I don’t care if you think that I’ve made moral judgments about The CW. I could care less what you think of me, because I don’t know you.

It’s clear you don’t agree with me, which is fine. End of story.

As far as the prediction that all broadcast networks will go cable, well that’s nothing short of Bovine Scatology. No further comment is needed.

andrew, I’ve proven that you don’t know that you continually make moral judgments. Yes, I have plenty of free time; good for me. If you think I’m an instigator, why do you continue to fall prey to the instigations?

CW is on the hook to Tribune to provide content for six(?) more years as part of their buyout. I would not be surprised to see CW turn into a syndication service like MyNet.

If the CW wants to survive it needs to start targeting a wider audience and put some variety in its programming. Honestly they need to give a youth oriented procedural a try. Warehouse 13 is essentially a procedural and so is White Collar and neither are in the CBS procedural mode. They are interesting and quirky shows but procedurals nonetheless. Procedurals do well and the CW should try and dip its hands in that ratings cookie pot.

Get rid of Ostroff, get good shows (not just teen dramas) including comedies (good ones by the way) and no more stupid remakes.

I pretty much watch the same programs you do, too.

I only watch Melrose Place because I loved the original. Shannen Doherty was the only reason I tuned in to 90210 as well. While it’s smart for her to to overstay her welcome, I have to admit that I haven’t watched an episode since she was last seen.

Maybe you’re right: maybe it’s just that the M-Wed. line up is so similar it’s turning people off.