10th Annual Latin Grammy Awards Nielsen Ratings sing for Univision

Categories: Network TV Press Releases

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November 6th, 2009

some details via Univision:

10th Annual Latin Grammy Awards

Univision Network Thursday, November 5, 2009 (8:00pm-11:32pm)

Highlights – BASED ON FAST NATIONAL RATINGS:

  • · A record 12.8 million viewers watched some or all of last night’s airing of “Latin Grammy 2009”, the highest ever for any “Latin Grammy” telecast on the Univision Network
  • · Delivered an average audience of 6.0 million Total Viewers 2+, 3.5 million Adults 18-49, 2.0 million Adults 18-34 and 2.3 million Persons 12-34
  • · Average Audience among other demographics including the above demos:

latin grammys

  • · Versus its 2008 performance, “Latin Grammy 2009” saw audience increases among all key demographics that included: Adults 18-49 (+10%), Adults 18-34 (+10%), Persons 12-34 (+8%), Men 18-49 (+6%), Women 18-49 (+13%), Men 18-34 (+7%) and Women 18-34 (+14%)
  • · Made Univision the #2 Broadcast Network among Adults 18-34 (2,010,000) and Persons 12-34 (2,330,000), beating CBS, NBC, FOX and CW for the entire night
  • · Made Univision the #3 Broadcast Network among Adults 18-49 (3,500,000), beating NBC, FOX and CW for the entire night
  • · Network Rankings among other demographics for last night from 8-11pm (based on broadcast networks only):
  • o #1 among Men 18-34 (880,000); #2 among Women 18-34 (1,140,000) – beating CBS, NBC, FOX and CW; #4 among Men 18-49 (1,560,000) – beating ABC, FOX and CW; # 3 among Women 18-49 (1,940,000) – beating NBC, FOX and CW; #1 among Kids 2-11 (630,000) and #3 among Teens 12-17 (320,000) – beating ABC, NBC and FOX

  • On this very competitive night, the “Latin Grammy 2009” telecast delivered

More Adults 18-34 than the original airings for the following English-language programs:

  • ABC’s “FlashForward” (1,493,000)
  • CBS’s entire programming line-up: “Survivor: Samoa” (1,611,000), “CSI” (1,588,000) and “The Mentalist” (1,384,000)
  • NBC’s “Community” (1,607,000), “Parks and Recreation” (1,448,000) and “The Jay Leno Show” (965,000)
  • FOX’s entire programming line-up: “Bones” (1,398,000) and “Fringe” (982,000)
  • CW’s entire programming line-up: “Vampire Diaries” (1,575,000) and “Supernatural” (996,000)

More Adults 18-49 than the original airings for the following English-language programs:

  • ABC’s “FlashForward” (3,363,000)
  • NBC’s “Community” (3,000,000), “Parks and Recreation” (2,861,000) and “The Jay Leno Show” (2,163,000)
  • FOX’s entire programming line-up: “Bones” (3,331,000) and “Fringe” (2,266,000)
  • CW’s entire programming line-up: “Vampire Diaries” (2,584,000) and “Supernatural” (1,602,000)

Source: The Nielsen Company (11/05/2009) 8pm-11:32pm.  Univision’s “Latin Grammy 2009” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings 8p-11p.  Reach based NPM Fast Cume on Persons 2+, 6+ minute qualified audience. Latin Grammy 2008 (11/13/2008) on Univision based on NPM (8p-11p). Live+SD

The above was really just ratings notes.  Here's the official press release with local market data:

HIGHEST REACH EVER FOR UNIVISION’S LATIN GRAMMYS WITH 12.8 MILLION VIEWERS

Univision #2 Network for the Night Among Adults 18-34, Beating CBS, NBC, and FOX

Univision Stations #1 in Major Markets Across the Country



MIAMI, FL, NOVEMBER 6, 2009 – Last night’s milestone telecast of the 10th Annual Latin GRAMMYÒ Awards on Univision broke audience records for the network, reaching 12.8 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event. The broadcast made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process. In addition, the awards show attracted an average of 6.0 million Total Viewers 2+ and took the #3 spot among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW for the entire night in that demo. In key local markets such as Los Angeles, New York, Miami, Houston, and Phoenix, Univision stations were #1 for the night, regardless of language, among Total Viewers 2+.

Additional Network Highlights:

  • · Versus its 2008 performance, the 2009 Latin GRAMMY Awards  experienced audience increases among key demographics including Adults 18-49 (+10%), Adults 18-34 (+10%), Persons 12-34 (+8%), Men 18-49 (+6%), Women 18-49 (+13%), Men 18-34 (+7%), Women 18-34 (+14%), and Total Viewers 2+ (+2%)

  • On this very competitive night, the 2009 Latin GRAMMY Awards telecast delivered:

-         More Adults 18-34 than the original airings of

§ ABC’s “Flash Forward”

§ CBS’s entire programming line-up including “Survivor: Samoa,” “CSI” and “The Mentalist

§ NBC’s “Community,” “Parks and Recreation” and “The Jay Leno Show”

§ FOX’s entire programming line-up including “Bones”  and “Fringe

§ CW’s entire programming line-up including “Vampire Diaries” and “Supernatural

-         More Adults 18-49 than the original airings of

§ ABC’s “Flash Forward”

§ NBC’s “Community,” “Parks and Recreation” and “The Jay Leno Show”

§ FOX’s entire programming line-up including“ Bones” and “Fringe

§ CW’s entire programming line-up including “Vampire Diaries” and “Supernatural

Source: The Nielsen Company (11/05/2009) 8:00pm-11:32pm. Univision’s “Latin Grammy 2009” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings 8:00pm-11:00pm. Reach based on NPM Fast Cume for Total Viewers 2+, 6+ minute qualified audience. Latin Grammy 2008 (11/13/2008) on Univision based on NPM (8p-11p). Live+SD

Local Market Highlights:

  • Univision was the #1 station in the time period (8-11:30pm ET/PT; 7-10:30pm Central) among:
    • Adults 18-49: Los Angeles, New York, Miami, Houston, Dallas, Chicago (tie), Phoenix and Sacramento
    • Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
    • Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
    • Teens 12-17: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
  • Univision’s Latin GRAMMY Awards attracted more viewers than the combined viewership to ABC, CBS, NBC, and FOX in Los Angeles, New York, Houston, Dallas and Phoenix among Adults 18-34 and in Los Angeles, Miami and Houston among Adults 18-49
  • Univision had the top program in primetime last night with the Latin GRAMMY Awards in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento among Adults 18-34, and in Los Angeles, New York, Miami, Houston, Dallas and Phoenix among Adults 18-49
  • Univision’s Latin GRAMMY Awards posted year-to-year audience increases in Los Angeles, New York, Chicago, Phoenix and San Francisco among Adults 18-34 and Los Angeles, New York, Miami, Chicago, Phoenix and San Francisco among Adults 18-49

Source: Nielsen Station Index, live preliminary ratings, 11/05/2009 (8-11:30pm ET/PT, 7-10:30pm Central)

Returning once again to vibrant Las Vegas, this year’s awards paid homage to the diversity of Latin music and incorporated much of the color of its host city. The show opened with a spectacular number by Laura Pausini with the aerial acrobatics of “Le Rêve” which set the tone for a night of spectacular performances. Among the musical acts that brought the crowd to its feet included Calle 13’s performance with salsa singer Ruben Blades and the heart-pounding percussion ensemble of Cirque du Soleil’s “Le Mystère;” and the spectacular, unprecedented performance of legendary singer/songwriter Juan Gabriel who mesmerized the audience with an extended medley of some of his biggest hits.

The show was preceded by the special green carpet pre-show “Noche de Estrellas,” hosted by popular Univision personalities, Bárbara Bermudo and Giselle Blondet. The glamour of the evening was evident early on as thousands of excited, devoted Latin music fans lined the arrivals area outside the Mandalay Bay Events Center for a glimpse of their favorite artists.

Contributing to the program’s ratings success was Univision’s unique cross-promotional efforts by its sister networks TeleFutura and Galavisión, its Univision Radio Group, and its popular website Univision.com. The star-studded extravaganza was also broadcast with English-language closed-captions, allowing all lovers of Latin music to enjoy this annual celebration of musical artistry.

Univision.com (www.latingrammy.univision.com) is the official Spanish-language website for the high profile awards show.  Exclusive online and mobile coverage drove fan excitement leading up to the event, and the Latin GRAMMY® beat is still strong today as users vote online for their green carpet favorites.  Voting will continue until Monday at noon ET, and the results will be announced on Univision.com and Univision’s live program “El Gordo y la Flaca” at 4pm ET.  Fans are reliving the show on Univision.com by viewing video recaps, interviews, and voicing their opinions on dedicated Latin GRAMMY® forums and on Mi Página.  The all-access pass continues online and on the mobile web with photos, behind-the-scenes news and after party gossip.

The 10th Annual Latin GRAMMY Awards, co-hosted by the internationally acclaimed actress/singer Lucero and renowned actor and comedian Eugenio Derbez, was broadcast live from the Mandalay Bay Events Center in Las Vegas on the Univision Network on Thursday, November 5, 2009, from 8:00 p.m. – 11:30 p.m. ET/PT (7:00 p.m. – 10:30 p.m. Central). The 10th Annual Latin GRAMMY Awards is broadcast to more than 100 countries, and the international audience is estimated at more than 80 million viewers worldwide.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

 
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