via press release:
BRAVO’S “THE REAL HOUSEWIVES OF ORANGE COUNTY” FIFTH SEASON DEBUT SCORES SERIES HIGH NUMBERS
OC Season Five Premiere Tops Previous High by 44 Percent
“The Real Housewives of Atlanta” Season Two Reunion Delivers Over Two Million Viewers
NEW YORK – November 6, 2009 – The blondes are back with a score to settle as Bravo’s season five “The Real Housewives of Orange County” debut became the highest rated episode in all of “Orange County” history, according to Nielsen Media Research. The premiere shimmied in with series high numbers across all demographics; double-digit growth over season four’s premiere, and attracted 2.58 million total viewers. And, the season five premiere marks the highest rated season premiere in all of “Real Housewives” franchise history among the key adult 18-49 demographic. Additionally, part two of “The Real Housewives of Atlanta” season two reunion special delivered over 2.4 million total viewers. Bravo ranked as the No. 1 cable network among adults 18-49 and women 18-49 in Prime.
“The First Ladies of Orange County do everything with style and their record breaking premiere is no different,” said Frances Berwick, Executive Vice President and General Manager, Bravo Media. “To achieve a series high with a fifth season premiere is remarkable and a testament to our viewers’ continued passion for the entire housewives franchise.”
Ranked as the No. 1 cable telecast of the day among adults and women 18-49, the fifth season premiere of “The Real Housewives of Orange County” earned 1.98 million adults 18-49 and 2.58 million total viewers, up 44 percent (vs. 1.37 million) and 38 percent (vs. 1.88 million) respectively over season four’s premiere (11/25/08). The OC ladies also outperformed an original episode of “Project Runway,” up 19 percent among adults 18-49 (vs. 1.66 million) and up 10 percent among women 18-49 (1.45 million vs. 1.31 million).
Ending its successful second season run, part two of the reunion of “The Real Housewives of Atlanta” scored 2.44 million total viewers and 1.77 million adults 18-49, Bravo’s highest Thursday 9 p.m. telecast ever among adults 18-49 and No. 1 in cable for the hour. “The Real Housewives of Atlanta’s” second season was the highest rated “Real Housewives” franchise season ever, averaging two million adults 18-49 and 2.84 million total viewers, up 101 percent and 116 percent respectively versus season one.
Catch an all-new episode of “The Real Housewives of Orange County” next Thursday, November 12 at 10 p.m. ET/PT on Bravo, where the newest blonde on the block is introduced, 32-year-old stay-at-home mom, Alexis Bellino. For a sneak peek at next week’s episode, go to: http://www.bravotv.com/the-real-housewives-of-orange-county/videos/meet-alexis.
Source: Nielsen Media Research, Live + Same day through 11/5/09
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