The CW’s “Vampire Diaries” Sinks Its Teeth Into First Place Among Young Women

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via press release:

THE CW’S “VAMPIRE DIARIES” SINKS ITS TEETH

INTO FIRST PLACE AMONG YOUNG WOMEN

VAMPIRE DIARIES Wins Its Hour with Women 18-34, Females 12-34 and Female Teens;

Ranks Second in Adults 18-34 and Persons 12-34

VAMPIRE Scores Its Second Best Performance Ever in Key Demos

SUPERNATURAL Matches Season High in Adults 18-34

The CW’s Thursday Continues to Build Year-to-Year

November 6, 2009 (Burbank, CA) –  The CW’s freshman smash THE VAMPIRE DIARIES won the 8:00-9:00p.m. time period among women 18-34 (3.1/9), females 12-34 (2.8/9) and female teens (2.1/8), according to preliminary live plus same day Nielsen ratings for Thursday, Nov. 5, 2009.  VAMPIRE DIARIES ranked second in adults 18-34 (2.3/7) and persons 12-34 (2.1/7), just 0.1 behind #1 CBS in both demos.

VAMPIRE DIARIES delivered its second highest rated telecast ever in adults 18-34 (2.3/7) and women 18-34 (3.1/9-tie), just a tenth below last week’s series highs.  Last night’s VAMPIRE DIARIES also scored the show’s second largest audience (4.2mil) and second best adults 18-49 (2.0/5-tie), behind only the VAMPIRE series premiere.

Compared to the same night last year (an original “Smallville”), VAMPIRE DIARIES improved time period by 94% in women 18-34, 21% in adults 18-34, 63% in women 18-49, 5% in adults 18-49 and 91% in female teens.

SUPERNATURAL matched its season high in adults 18-34 (1.5/4)

Versus the same night a year ago, The CW’s Thursday is up 57% in women 18-34, 19% in adults 18-34 and 33% in women 18-49.

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