TV Ratings Thursday: ABC Edges CBS; FlashForward Keeps Sliding, Fringe Plummets
ABC edged CBS for the overall adults 18-49 ratings on Thursday night, but FlashForward continued to slip in the ratings. After a two week layoff, Fringe dropped sharply to a 1.7 rating.
The extraordinarily good results for Univision on the night were all the 2009 Latin Grammy Awards, which aired during their entire primetime from 8-11pm.
Although it won the night, all ABC shows slid a bit in the ratings. FlashForward was down 4% to a 2.6 adults 18-49 rating. If that number holds up in the final ratings that would be the show’s lowest rating ever. Grey’s Anatomy pounded the competition again at 9pm, but was down 4% from last week as well to a 5.0 rating. Private Practice inched out The Mentalist at 10pm, but was down 3% to a 3.5 rating.
CBS was mostly status quo from last week, Survivor: Samoa and CSI were both even, while The Mentalist was down 6% to a 3.4 rating.
Some actual good news for NBC at 8pm, as both Community (2.3 rating, its best results at 8pm) and Parks & Recreation (2.2 rating, its season high) were up 10% from last week. The seesaw went the other way at 9pm as The Office was down 7% to a 3.9 rating, and 30 Rock was down 6% to a 2.9 rating. The Jay Leno Show was up 7% to a 1.6 rating.
Perhaps Fox was in a bit of a World Series hangover (or as several commenters have suggested scheduling confusion), but after a 2 week baseball hiatus it slumped on the night with Bones down a tenth of a rating point to a 2.5 adults 18-49 rating, and Fringe plummeting 0.5 points to a 1.7 rating.
For the CW, Vampire Diaries was flat vs. last week in adults 18-49 ratings, and Supernatural slipped to a 1.2 adults 18-49 rating, down from a 1.3 rating last week.
In Late-Night Local People Meters Thursday night:
- Conan O’Brien (0.9/4 in 18-49 in local people meters) tied CBS’s Late Show (0.9/4) in Nielsen’s 24 local markets with People Meters.
- At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) tied CBS’s Late Late Show (0.5/3).
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CW||The Vampire Diaries||2.0||6||4.260|
|NBC||Parks & Recreation||2.2||6||4.935|
|CW||The Vampire Diaries||2.0||5||4.166|
|NBC||The Jay Leno Show||1.7||5||4.765|
|NBC||The Jay Leno Show||1.6||5||4.679|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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