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Updated TV Ratings: Rihanna sings for ABC, 20/20 wins with youth; Smallville viewing rising

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November 7th, 2009

Rihanna

Scoreboard CBS NBC ABC FOX CW
Rating/Share: Adults 18-49 7.87 7.00 5.90 4.00 1.96
Total Viewers (million) 1.8/6 1.6/5 1.8/6 1.2/4 0.9/3

20/20 hit a season high with adults 18-49 and had its best 18-34 demo numbers in three years as an ABC News 20/20 featuring an exclusive interview with music superstar Rihanna by Diane Sawyer, revealing publicly for the first time what happened last February with singer and ex-boyfriend Chris Brown. 8.2 million watched and the show had a 2.7/9 rating/share with adults 18-49.  It had a 2.3/9 with adults 18-34, 20/20's best since 12/1/06.

FOX reruns continued to outperform the original schedule of Brothers, Til Death and Dollhouse which averaged a .8 adults 18-49 rating in their last outing.  Last night FOX averaged a 1.2 adults 18-49 rating between 8pm-10pm so the House and Bones reruns are still doing about 50 percent better.

I'm still waiting for the full details, sorry, but I do know Smallville had 2.76 million viewers and a 1.2/4 rating/share with adults 18-49.   Here are some more details via our friends at the CW:

Smallville won the 8-9pm hour among adults 18-34 (1.3/4), men 18-34 (1.5/7) and men 18-49 (1.5/5-tie).

Smallville again climbed to a new season high in adults 18-34 (1.3/5), adults 18-49 (1.2/4), men 18-49 (1.5/5) and total viewers (2.76mil).  This also marks our best performance here in these demos in over a year (Sept. 08).

Smallville was up vs last week by 8% in adults 18-34, 7% in men 18-34, 9% in adults 18-49, 15% in men 18-49, and 14% in total viewers.

At 8pm, Ghost Whisperer and Law & Order tied with a 1.8/6 rating share with adults 18-49.  At 9pm  another Law & Order edged out Medium (1.9 vs. 1.8).  Probably a little fist-pumping going on at NBC, but so far, no press release.  At 10pm ABC (see above) easily led Numb3rs on CBS (1.8/6).

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millions)
8:00 NBC Law & Order 1.8/6 7.99
CBS Ghost Whiperer 1.8/6 7.93
ABC Supernanny 1.3/4 4.75
FOX House (R) 1.2/4 3.91
CW Smallville 1.2/4 2.76
9:00 NBC Law & Order 1.9/6 8.41
CBS Medium 1.8/6 7.58
ABC Ugly Betty 1.3/4 4.76
FOX Bones (R) 1.2/4 4.09
CW America's Next Top Model (R) 0.5/2 1.15
10:00 ABC 20/20 2.7/9 8.18
CBS Numb3rs 1.8/6 8.09
NBC The Jay Leno Show 1.2/4 4.60

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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