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TV Ratings: Strikeforce: Fedor vs. Rogers averages 3.79 million in prime time on CBS

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November 8th, 2009

Strikeforce-Fedor-vs-Rogers

Scoreboard FOX ABC CBS NBC
Adults 18-49: rating/Share 1.7/5 1.5/5 1.4/5 1.0/3
Total Viewers (million) 5.24 5.05 3.94 4.53

Note: coverage of live events like last night's sports (College Football (ABC),  makes their numbers approximate and subject to greater than normal adjustment. See definitions below for more information on these Fast Affiliate ratings.

Also note that the Strikeforce: Fedor vs. Rogers match, while not having the same issues with timezone adjustment (it wasn't broadcast live on both coasts) was only the primetime portion from 9p-11pm.  The main event didn't end until 11:24pm and the viewing after 11pm was almost certainly the highest viewing. I will update with those numbers when I see them.

I confess curiosity got the better of me and so I wound up checking out Fedor Emelianenko's broadcast television debut on CBS against Brett Rogers during last night's Strikeforce event.  In high definition the gash on Fedor's nose seemed so deep I was worried it would open into my living room!  But then boom, a devastating right hand and Rogers is on the mat and Fedor was the winner.

But the fight was more interesting than the ratings which were not through the roof (though on par with previous MMA bouts that CBS has aired, like the one with Kimbo-Slice), keeping in mind that the post 11pm portion I haven't seen yet will be higher, from 9p-11pm it averaged 3.79 million and a 1.7/6 rating share with adults 18-49.  It did win the 10pm-11pm hour with adults 18-49 and had better results with men 18-34 where it won every half hour. Here are the ratings notes via CBS:

Fast NTI's for Saturday, November 7th:

CBS's SATURDAY NIGHT FIGHTS aired 9:00-11:24PM.  Fast NTI ratings are only available 9:00-11:00PM so CBS's ratings will change when released Tuesday morning.

ABC (split national college football) had live event programming Saturday night.  CBS and ABC ratings and all time period rankings are tentative and subject to change.

CBS SATURDAY NIGHT FIGHTS (S) was first in adults 18-49 (1.7/05), adults 18-34 (1.7/06), men 25-54 (2.4/07), men 18-49 (2.3/07), men 18-34 (2.2/08), tied for first in adults 25-54 (1.7/05 with both NBC and ABC) and third in both households (2.3/04) and viewers (3.79m).

Compared to the 9:00-11:00PM season-to-date averages (CRIMETIME SATURDAY and 48 Hours Mystery), CBS SATURDAY NIGHT FIGHTS was up +31% in adults 18-49 (from 1.3/04), +113% in adults 18-34 (from 0.8/03), +100% in men 25-54 (from 1.2/03), +156% in men 18-49 (from 0.9/03), +267% in men 18-34 (from 0.6/02), even in adults 25-54, down -44% in households (from 4.1/08) and lost -2.33m viewers (from 6.12m, -38%).

CBS average from 9-11p vs. college football

M1834: 2.2 (#1 in the tp, 0.7 ahead of ABC's prelim football number, the closest competitor.)

M1849: 2.3 (#1 in the tp, 0.3 ahead of ABC's prelim football number.)

The M1834 rtg was #1 in the tp for all four half hours. At 9pm, the M1849 was a tenth behind ABC, but led the tp for the remaining half hours.

I will post the post 11pm numbers when I see them, but here's the half hourly breakout  via Marc Berman:

9:00 p.m. – Viewers: 3.50 million (#4), A18-49: 1.5/ 5 (#3)
9:30 p.m. – Viewers: 3.53 million (#4), A18-49: 1.6/ 5 (#2)
10:00 p.m. – Viewers: 4.12 million (#3), A18-49: 1.9/ 6 (#1)
10:30 p.m. – Viewers: 4.01 million (#3), A18-49: 1.8/ 6 (#1)

Details:

Time Net Show 18-49 Rating/Share Viewers (Millions)
8:00 FOX COPS 1.7/6 4.99
ABC Saturday Night Football 8p-11p 1.5/5 5.05
CBS NCIS: LA (R) 1.0/3 4.23
NBC Mercy (R) 0.5/2 2.33
9:00 FOX America's Most Wanted 1.7/5 5.49
CBS Saturday Night Fights 1.6/5 3.52
NBC Law & Order (R) 1.1/4 5.15
10:00 CBS Saturday Night Fights 1.9/6 4.07
NBC Law & Order: SVU (R) 1.4/5 6.22

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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