via CW press release:
THE PLAYBACK PAYOFF:
THE CW AGAIN SCORES LARGEST PERCENT GAINS OF ANY NETWORK IN LATEST LIVE+7 DATA
DVRs Again Double Ratings for 90210 Among Key Categories,
Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos
Smallville, 90210 and Top Model Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In
November 9, 2009 (Burbank, CA) – The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 25, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW’s biggest increase came in its target demographic of women 18-34 (54%, 2.0rtg v. 1.3rtg), followed by adults 18-34 (52%, 1.35rtg v. 0.89rtg) and women 18-49 (50%, 1.5rtg v. 1.0rtg).
90210 once again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among women demos and adults 18-34. With largest percentage gains of any show on television, 90210’s ratings improved 105% in women 18-34 (3.03rtg v. 1.48rtg), 109% in women 18-49 (2.15rtg v. 1.03rtg) and 101% in adults 18-34 (1.93rtg v. 0.96rtg). 90210 also posted big gains in adults 18-49, +97% in adults 18-49 (1.44rtg v. 0.73rtg). Tuesday companion MELROSE PLACE improved 88% in women 18-34 (1.99rtg v. 1.06rtg), 86% in adults 18-34 (1.36rtg v. 0.73rtg) and 84% in women 18-49 (1.38rtg v. 0.75rtg).
Monday tandem of Gossip Girl and One Tree Hill also delivers big DVR gains, with GG up 62% in women 18-34 (3.41rtg v. 2.11rtg), 65% in adults 18-34 (2.09rtg v. 1.27rtg) and 62% in women 18-49 (2.23rtg v. 1.38rtg); while OTH grew 63% in women 18-34 (2.75rtg v. 2.16rtg), 61% in adults 18-34 (1.76rtg v. 1.09rtg) and 63% in women 18-49 (1.95rtg v. 1.2rtg).
Reality franchise AMERICA’S Next Top Model’s ratings improved across the board by 57% in women 18-34 (3.29rtg v. 2.09rtg), 50% in adults 18-34 (2.02rtg v. 1.35rtg) and 58% in women 18-49 (2.72rtg v. 1.72rtg). On Friday, Smallville remains in DVR demand, as its Live+7 ratings skyrocketed above its live viewing by 70% in adults 18-34 (1.38rtg v. 0.81rtg) and 67% in adults 18-49 (1.44rtg v. 0.86rtg).
Three of The CW’s shows added more than a million viewers once all DVR playback was factored in, including 90210, which gained 1.13 million more viewers (2.84mil v. 1.71mil), Smallville, which added 1.1 million viewers (3.14mil v. 2.04mil) and Top Model, which added an even million from DVR playback (3.5mil v. 2.5mil).
The CW’s Thursday dramas were in repeats this week.
Slightly off topic, I read some tweets that Life UneXpected will premiere on Monday, January 18. I wonder what will it replace, Gossip Girl or One Tree Hill? Do you have any info about that?
I’m guessing One Tree Hill would take the post ANTM slot next year
Why would the CW move their schedule around? They should just air Life UnExpected on Wednesdays at 9.
Let’s not forget the 158% increase due to multiple viewings of the DVR live + 180 data.
FYI, The news about Life UneXpected’s premiere was tweeted by http://twitter.com/TheTVShowGirl
I’m thinking they will pair ANTM with GG or One Tree Hill since no new show works well with ANTM
Okay here’s the news from The Wrap
http://www.thewrap.com/ind-column/cw-gives-life-unexpected-gossip-girl-boost-9877
So it will replace Gossip Girl but it says its only temporary
“GG” is expected to take a few weeks off from the schedule, but it is not moving to a new night. That could mean that after a few weeks in the 9 p.m. Monday slot, “LUX” will shift to a more permanent slot– though just where on the CW’s schedule it’s headed remained unclear Monday afternoon.
Didn’t OTH do really well at retaining ANTM’s viewers when it was on after it a couple of years back?
Yeah until Idol started then it was doing roughly 50% retention.
um Vampire Diaries?!
I’d like to see how V did with DVR