via CW press release:
THE PLAYBACK PAYOFF:
THE CW AGAIN SCORES LARGEST PERCENT GAINS OF ANY NETWORK IN LATEST LIVE+7 DATA
DVRs Again Double Ratings for 90210 Among Key Categories,
Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos
, 90210 and Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In
November 9, 2009 (Burbank, CA) – The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 25, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW’s biggest increase came in its target demographic of women 18-34 (54%, 2.0rtg v. 1.3rtg), followed by adults 18-34 (52%, 1.35rtg v. 0.89rtg) and women 18-49 (50%, 1.5rtg v. 1.0rtg).
90210 once again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among women demos and adults 18-34. With largest percentage gains of any show on television, 90210’s ratings improved 105% in women 18-34 (3.03rtg v. 1.48rtg), 109% in women 18-49 (2.15rtg v. 1.03rtg) and 101% in adults 18-34 (1.93rtg v. 0.96rtg). 90210 also posted big gains in adults 18-49, +97% in adults 18-49 (1.44rtg v. 0.73rtg). Tuesday companion MELROSE PLACE improved 88% in women 18-34 (1.99rtg v. 1.06rtg), 86% in adults 18-34 (1.36rtg v. 0.73rtg) and 84% in women 18-49 (1.38rtg v. 0.75rtg).
Monday tandem ofand also delivers big DVR gains, with GG up 62% in women 18-34 (3.41rtg v. 2.11rtg), 65% in adults 18-34 (2.09rtg v. 1.27rtg) and 62% in women 18-49 (2.23rtg v. 1.38rtg); while OTH grew 63% in women 18-34 (2.75rtg v. 2.16rtg), 61% in adults 18-34 (1.76rtg v. 1.09rtg) and 63% in women 18-49 (1.95rtg v. 1.2rtg).
Reality franchise AMERICA’S’s ratings improved across the board by 57% in women 18-34 (3.29rtg v. 2.09rtg), 50% in adults 18-34 (2.02rtg v. 1.35rtg) and 58% in women 18-49 (2.72rtg v. 1.72rtg). On Friday, remains in DVR demand, as its Live+7 ratings skyrocketed above its live viewing by 70% in adults 18-34 (1.38rtg v. 0.81rtg) and 67% in adults 18-49 (1.44rtg v. 0.86rtg).
Three of The CW’s shows added more than a million viewers once all DVR playback was factored in, including 90210, which gained 1.13 million more viewers (2.84mil v. 1.71mil),, which added 1.1 million viewers (3.14mil v. 2.04mil) and , which added an even million from DVR playback (3.5mil v. 2.5mil).
The CW’s Thursday dramas were in repeats this week.