'

Dollhouse Live+7 Ratings Up 57% vs. Live+SD, Still Just A 1.3

Categories: '

Written By

November 9th, 2009

Dollhouse-Belle-Chose

I'm sure the fact that the October 23 episode of Dollhouse increased its adults 18-49 ratings 57% from Live+SD to Live+7 will be batted back and forth across the 'net, but it still only reached a 1.3 adults 18-49 rating (compare that to the 1.1 Live+SD rating for a 2 hour a 1.2 preliminary Live+SD rating for the 9pm hour of a House repeat on 10/30, and the timeslot competition below). Dollhouse fans are on a viewing hiatus, courtesy of Fox wanting to do better on Fridays during the November sweeps, so there will be plenty of time for discussion before there are any more Dollhouse ratings to report.

By comparison, the other shows in the Friday 9pm timeslot that week (October 19-25) had the following Live+7 ratings: Medium (2.5), Ugly Betty (1.6), Dateline NBC (1.8), Smallville (1.4).

Edit: Note that these shows aired regular timeslot repeats that week: CSI, The Mentalist, Vampire Diaries, Supernatural.

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate.  In a recent conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising, so it's not going to save shows with bad Live+SD ratings.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see previous weeks most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (October 19-25):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of All Viewing By DVR Post Airdate
1 GREY'S ANATOMY ABC 5.4 6.7 1.4 25% 20%
2 OFFICE NBC 4.4 5.6 1.3 29% 23%
3 Big Bang Theory, THE CBS 5.3 6.2 1.0 19% 16%
4 Private Practice ABC 3.7 4.6 0.9 26% 20%
5 Glee FOX 3.3 4.1 0.9 26% 21%
6 FLASHFORWARD ABC 3.1 3.9 0.8 27% 21%
7 Criminal Minds CBS 3.8 4.6 0.8 21% 17%
8 Desperate Housewives ABC 4.7 5.4 0.8 16% 14%
9 Two and a Half Men CBS 4.8 5.5 0.7 15% 13%
10 Modern Family ABC 3.4 4.1 0.7 20% 17%
11 HEROES NBC 2.5 3.2 0.7 28% 22%
12 30 ROCK NBC 3.3 4.0 0.7 21% 17%
13 Cougar Town ABC 3.1 3.7 0.6 20% 17%
14 CSI: MIAMI CBS 3.9 4.5 0.6 16% 14%
15 NCIS CBS 4.7 5.3 0.6 13% 11%
16 How I Met Your Mother CBS 3.4 4.0 0.6 17% 15%
17 HOUSE FOX 4.5 5.1 0.6 13% 11%
18 BROTHERS & SISTERS ABC 3.4 3.9 0.6 16% 14%
19 Law And Order:SVU NBC 2.8 3.4 0.5 19% 16%
20 COMMUNITY NBC 1.9 2.5 0.5 27% 22%
21 SO YOU THINK CN DANCE-WED FOX 2.6 3.2 0.5 20% 17%
22 CSI: NY CBS 3.0 3.6 0.5 17% 15%
23 GHOST WHISPERER CBS 2.1 2.6 0.5 25% 20%
24 NCIS: LOS ANGELES CBS 3.9 4.4 0.5 13% 11%
25 SURVIVOR: SAMOA CBS 4.1 4.6 0.5 12% 11%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (October 19-25):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of All Viewing By DVR Post Airdate
1 DOLLHOUSE FOX 0.8 1.3 0.5 57% 36%
2 MELROSE PLACE CW 0.7 1.0 0.3 39% 28%
3 90210 CW 1.1 1.4 0.4 35% 26%
4 Gossip Girl CW 1.1 1.4 0.4 34% 25%
5 UGLY BETTY ABC 1.2 1.6 0.4 34% 25%
6 Smallville CW 1.1 1.4 0.4 33% 25%
7 OFFICE NBC 4.4 5.6 1.3 29% 23%
8 Law And Order NBC 1.5 1.9 0.4 28% 22%
9 HEROES NBC 2.5 3.2 0.7 28% 22%
10 COMMUNITY NBC 1.9 2.5 0.5 27% 22%
11 FLASHFORWARD ABC 3.1 3.9 0.8 27% 21%
12 Glee FOX 3.3 4.1 0.9 26% 21%
13 Private Practice ABC 3.7 4.6 0.9 26% 20%
14 GREY'S ANATOMY ABC 5.4 6.7 1.4 25% 20%
15 GHOST WHISPERER CBS 2.1 2.6 0.5 25% 20%
16 TIL DEATH FOX 0.6 0.8 0.2 24% 19%
17 One Tree Hill CW 1.1 1.3 0.2 22% 18%
18 NUMB3RS CBS 1.8 2.2 0.4 22% 18%
19 Criminal Minds CBS 3.8 4.6 0.8 21% 17%
20 30 ROCK NBC 3.3 4.0 0.7 21% 17%
21 EASTWICK ABC 1.6 1.9 0.3 21% 17%
22 AMERICA'S Top Model 7 CW 1.4 1.7 0.3 20% 17%
23 Modern Family ABC 3.4 4.1 0.7 20% 17%
24 Castle ABC 2.4 2.9 0.5 20% 17%
25 SO YOU THINK CN DANCE-WED FOX 2.6 3.2 0.5 20% 17%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Viewers Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we're making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures