I wrote about Mad Men's finale averaging 2.3 million already, but The Wrap's Josef Adalian spins it in its proper context, noting that it couldn't keep pace with a two-hour wedding special episode of Keeping Up with the Kardashians
A two-hour wedding episode, airing from 8-10 p.m., drew nearly 3.2 million viewers-- the most in "Keeping Up" history. It also scored a massive 3.92 rating among women 18-34, becoming the most-watched E! broadcast ever in that demo.
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