Why Should An "Innovative Network Programmer" Beat NCIS' Ratings?

Categories: Broadcast TV

Written By

November 9th, 2009

ncis
In a good recap of the current situation at NBC (worth reading, but nothing particularly new), Mark Harris in New York Magazine wonders:

If creaky old NCIS can draw 20 million viewers, imagine what the combination of money, creativity, smart casting, production values, and an innovative broadcast-network programmer could do.

Huh?

Presumably every television network (arguably, even NBC) is using its best combination of all those elements, and for the most part they haven't been able to Touch NCIS' ratings.

Is Harris "imagining" a broadcast renaissance that's being held back if someone would just make the right decisions? Or does he just figure all existing broadcast programmers are clueless?

I "imagine" that given the best of all those elements, an innovative broadcast-network programmer would be overjoyed to achieve NCIS' current ratings.

 
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