Measurably more women watchwhen the Dallas Cowboys play.
ratings have been hurt by sports in recent weeks. But having the Dallas Cowboys on hurts a bit more. I had to go back a ways to do any reasonable comparisons, to Sunday October 18. Because on October 25, in addition to the game (NY Giants vs. Arizona Cardinals) also had to contend with playoff baseball (Yankees-Angels).
On October 18, the 9pm-10pm schedule was fairly close to last night (aired at 9:30 on 10/18, instead of which aired at 9:30 last night). CBS had huge NFL overrun that night (much more than last night's ~20 minutes), but I don't think CBS' Sunday night schedule has been a particular threat to the women of Wisteria Lane.
|NBC 10/18 Bears - Falcons||3.7||3.9|
|FOX 10/18/American Dad||3.6||3.0|
|CBS 10/18/Amazing Race||2.0||3.6|
|NBC 11/8 Cowboys - Eagles||4.5||5.1|
|FOX 11/8/Cleveland Show||3.0||2.7|
|CBS 11/8/3 Rivers||1.7||2.9|
These numbers are all based on Nielsen preliminary data for both dates, and given the differences of CBS overrun and the preliminary numbers it's hard to make perfect comparisons, but you can see that the Cowboys-Eagles game last night outperformed the Bears-Falcons game by more than a full ratings point with women 18-49, and quite a bit with women 18-34.
By the way, other than 9p-10p when Desperate Housewives was on, last night's game won all the other hours with women 18-34. On 10/18 Brothers & Sisters at 10pm had more women 18-49 than the football game (4.6 vs. 4.0), last night the game won 10pm with women 18-49 (4.9 for NBC vs. 4.2 for ABC).
P.S. It's not just the women, when it comes to TV ratings, the Dallas Cowboys really are America's team.