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TV Ratings Sunday: Cowboys Point NBC To Win; Housewives, Brothers & Sisters Hit Lows

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November 9th, 2009

Cowboys Eagles Football
Due to the nature of live sports programming the ratings for  CBS (NFL overrun), ABC (NASCAR) and NBC (Sunday Night Football) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: rating/Share 6.2/16 3.1/8 3.1/8 3.0/8 0.9/2
Adults 18-34: Rating/Share 5.5/15 3.6/10 2.0/6 2.3/6 0.9/2
Total Viewers (million) 16.541 6.379 12.227 9.833 2.264

On a Sunday when second place was a horserace, first place was not, as the Dallas Cowboys lifted NBC and Sunday Night Football to an easy win with an average 6.2 rating for adults 18-49 in primetime.  The Cowboys vs. Eagles delivered a 7.6 adults 18-49 rating from 830-11p, up from the 5.2 rating for the Cardinals vs. Giants on Sunday 10/25/09 in the Fast Nationals before rising to a 5.9/15 from 8:31-11:42p in the Finals.

Perhaps the ladies like watching Tony Romo, because against the Cowboys/Eagles Sunday Night Football game ABC's women focused line up took a dive. Extreme Makeover: Home Edition was down 9% to a 3.0 adults 18-49 rating. Desperate Housewives hit a season low 4.3 rating, down 14% from last week. Brothers & Sisters tumbled 12% to a 2.9 rating, also a season low.

Fox's special Seth MacFarlane night did about as well overall as its last Sunday night without sports (3.1 average ratings vs. a 3.2 on 10/18). However, the 9pm Family Guy's 4.0 adults 18-49 rating was down sharply from its season average 4.8 rating.

Because of an NFL overrun last night, CBS' timeslots and numbers are a mess. Although it seems clear that both Three Rivers and Cold Case did dreadfully, only this afternoon's final numbers will indicate exactly how dreadfully. I think you can check off "It was the football overrun" on your fan excuse bingo cards.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NFL Overrun/60 Minutes 6.0 17 20.967
NBC Football Night In America 2.6 7 7.613
FOX Brothers 2.3 6 5.718
ABC NASCAR: Dickies 500 1.8 5 6.238
7:30 NBC Football Night In America 4.1 11 10.466
CBS 60 Minutes 3.9 10 17.264
FOX American Dad 2.1 6 4.532
ABC America's Funniest Home Videos 1.9 5 6.784
8:00 NBC Football Night In America 5.6 14 15.091
FOX Family Guy 3.7 9 7.382
CBS 60 Minutes/Amazing Race 3.6 9 14.658
ABC Extreme Makeover: Home Edition 2.7 7 9.569
8:30 NBC Sunday Night Football: Dallas v. Philadelphia 7.9 19 21.560
ABC Extreme Makeover: Home Edition 3.3 8 11.317
CBS Amazing Race 3.3 8 11.230
FOX Family Guy Presents: Seth & Alex's Almost Live Comedy Show 3.4 8 6.634
9:00 NBC Sunday Night Football: Dallas v. Philadelphia 7.3 17 20.167
ABC Desperate Housewives 4.3 10 13.454
FOX Family Guy 4.0 9 7.727
CBS Amazing Race/Three Rivers 2.8 7 9.922
9:30 NBC Sunday Night Football: Dallas v. Philadelphia 7.8 18 20.582
ABC Desperate Housewives 4.2 10 13.198
FOX Cleveland Show 3.2 7 6.283
CBS Three Rivers 1.7 4 7.284
10:00 NBC Sunday Night Football: Dallas v. Philadelphia 7.3 19 18.316
ABC Brothers & Sisters 3.1 8 9.668
CBS Three Rivers/Cold Case 1.8 5 8.650
10:30 NBC Sunday Night Football: Dallas v. Philadelphia 7.5 21 18.535
ABC Brothers & Sisters 2.7 7 8.434
CBS Cold Case 1.6 4 7.839

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • In metered-market households, football ruled the night, with NBC's 8-11 p.m. average 12.8/21 in the metered markets establishing a 19% margin of victory over CBS's second-place 10.8/17.
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