TV Ratings Sunday: Cowboys Point NBC To Win; Housewives, Brothers & Sisters Hit Lows
Due to the nature of live sports programming the ratings for CBS (NFL overrun), ABC (NASCAR) and NBC (Sunday Night Football) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
On a Sunday when second place was a horserace, first place was not, as the Dallas Cowboys lifted NBC and Sunday Night Football to an easy win with an average 6.2 rating for adults 18-49 in primetime. The Cowboys vs. Eagles delivered a 7.6 adults 18-49 rating from 830-11p, up from the 5.2 rating for the Cardinals vs. Giants on Sunday 10/25/09 in the Fast Nationals before rising to a 5.9/15 from 8:31-11:42p in the Finals.
Perhaps the ladies like watching Tony Romo, because against the Cowboys/Eagles Sunday Night Football game ABC’s women focused line up took a dive. Extreme Makeover: Home Edition was down 9% to a 3.0 adults 18-49 rating. Desperate Housewives hit a season low 4.3 rating, down 14% from last week. Brothers & Sisters tumbled 12% to a 2.9 rating, also a season low.
Fox’s special Seth MacFarlane night did about as well overall as its last Sunday night without sports (3.1 average ratings vs. a 3.2 on 10/18). However, the 9pm Family Guy’s 4.0 adults 18-49 rating was down sharply from its season average 4.8 rating.
Because of an NFL overrun last night, CBS’ timeslots and numbers are a mess. Although it seems clear that both Three Rivers and Cold Case did dreadfully, only this afternoon’s final numbers will indicate exactly how dreadfully. I think you can check off “It was the football overrun” on your fan excuse bingo cards.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|7:00||CBS||NFL Overrun/60 Minutes||6.0||17||20.967|
|NBC||Football Night In America||2.6||7||7.613|
|ABC||NASCAR: Dickies 500||1.8||5||6.238|
|7:30||NBC||Football Night In America||4.1||11||10.466|
|ABC||America’s Funniest Home Videos||1.9||5||6.784|
|8:00||NBC||Football Night In America||5.6||14||15.091|
|CBS||60 Minutes/Amazing Race||3.6||9||14.658|
|ABC||Extreme Makeover: Home Edition||2.7||7||9.569|
|8:30||NBC||Sunday Night Football: Dallas v. Philadelphia||7.9||19||21.560|
|ABC||Extreme Makeover: Home Edition||3.3||8||11.317|
|FOX||Family Guy Presents: Seth & Alex’s Almost Live Comedy Show||3.4||8||6.634|
|9:00||NBC||Sunday Night Football: Dallas v. Philadelphia||7.3||17||20.167|
|CBS||Amazing Race/Three Rivers||2.8||7||9.922|
|9:30||NBC||Sunday Night Football: Dallas v. Philadelphia||7.8||18||20.582|
|10:00||NBC||Sunday Night Football: Dallas v. Philadelphia||7.3||19||18.316|
|ABC||Brothers & Sisters||3.1||8||9.668|
|CBS||Three Rivers/Cold Case||1.8||5||8.650|
|10:30||NBC||Sunday Night Football: Dallas v. Philadelphia||7.5||21||18.535|
|ABC||Brothers & Sisters||2.7||7||8.434|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.