ABC Claims 3 of the Week’s Top 4 Scripted TV Series in Adults 18-49, Including the TV Season’s No. 1 New Show Telecast with the Debut of “V”

Categories: Network TV Press Releases

Written By

November 10th, 2009

V 2009

via press release:

November 10, 2009

Primetime Ratings Report

For the week of November 2, 2009

(Based on National Live + Same Day Program Ratings)

ABC Claims the 3 of the Week’s Top 4 Scripted TV Series in Adults 18-49, Including the TV Season’s No. 1 New Show Telecast with the Debut of “V”

ABC Airs the Season’s No. 1 Series with $100K+ Adults 18-49,

While Delivering 3 of the Top 4 New Shows with Affluent Viewers

“DWTS” Is Monday’s Most-Watched Series Telecast for the 7th Week in a Row

Continuing to Grow its Hour, ABC’s “Castle” Dominates NBC’s “Jay Leno” by its Largest Margins to Date in Viewers and Adults 18-49 for the 2nd Straight Week

Tuesday’s No. 1 Show in Adults 18-49 and the TV Season’s Best Series Debut,

ABC’s “V” Emerges as TV’s Strongest Regular 8pm Drama Opener Since “Lost”

WEEK No. 7:

Building its overall Men numbers for the 3rd straight week, ABC hit its top Adult 18-49 rating (2.7/7-tie) and best numbers across each of the key Men demos (M18-34 – 1.6/5, M18-49 – 2.1/6 and M25-54 – 2.6/7) in 5 weeks – since w/o 9/28/09.

  • Season to date, ABC is delivering TV’s top-rated series with upscale young adults. ABC claims 7 of the Top 20 highest-rated regular TV series this season among high income Adults 18-49 (in homes w/$100K+ annual income), including the No. 1 series (“Grey’s Anatomy”) and 3 of the Top 4 freshman series (“Modern Family,” “FlashForward” and “Cougar Town”): “Grey’s Anatomy” (9.12 rating) – No. 1, “Desperate Housewives” (6.69) – No. 4, “Private Practice” (5.74) – No. 7, “Modern Family“ (5.00) – No. 11, “Brothers & Sisters” (4.71) – No. 14, “FlashForward” (4.58) – No. 17 and “Cougar Town” (4.53) – No. 19.

Rankings: ABC delivered 3 of the week’s Top 4 scripted shows in Adults 18-49, including the Top 2, as well as the TV Season’s highest-rated freshman series telecast with the debut of “V”: “V” – No. 1 scripted, “Grey’s Anatomy” – No. 2 scripted and “Desperate Housewives” – No. 4 scripted.  The Net aired 5 of Top 10 most-watched non-sports television programs overall during the week:  “DWTS” – No. 3, “DWTS Results” – No. 7, “V” – No. 8, “Grey’s” – No. 9 and “Housewives” – No. 10.  ABC once again delivered the Top 2 TV shows for the week across all key Women demos (W18-34/W18-49/W25-54) with “Grey’s” and “Housewives.”  ABC’s Modern Family” qualified as TV’s No. 1 new comedy for the week in both Total Viewers and Adults 18-49.   

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

ABC stood as the night’s most-watched non-sports network (14.4 million) on Monday, beating CBS by 3.0 million viewers (11.4 million) and NBC by 9.2 million viewers (5.2 million). 

Dancing with the Stars” (8:00-10:02 p.m.)

Up against the World Series, ABC’s “Dancing with the Stars ranked as TV’s most-watched series program (16.7 million) on Monday for the 7th week in a row.  “Dancing with the Stars” outperformed NBC’s original dramas, “Heroes”/”Trauma,” by 10.9 million viewers (16.7 million vs. 5.8 million) and by 55% in Adults 18-49 (3.4/8 vs. 2.2/5) in the 2-hour time period.

  • “DWTS” won its 2-hour time period for the 6th week running among Women 18-49 (4.8/12) and Women 25-54 (6.4/14).

Castle” (10:02-11:00 p.m.)

For the 2nd consecutive week, ABC’s “Castle” outperformed NBC’s “Jay Leno” in the 10 o’clock hour with its largest margins to-date in both Total Viewers (+5.5 million viewers – 9.4 million vs. 3.9 million) and Adults 18-49 (+100% - 2.4/6 vs. 1.2/3). The sophomore drama saw week-to-week increases among Adults 18-34 (+6% - 1.8/5 vs. 1.7/5) and Women 18-34 (+10% - 2.3/7 vs. 2.1/6), posting season highs in both measures.

  • One of TV’s biggest gainers in the 10 o’clock hour this season, ABC’s “Castle” is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.7 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+21%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.   
  • On average, Castle” is improving the time period year to year for ABC, growing its hour over the same nights last year with “Boston Legal” in both Total Viewers (+1.5 million – 10.5 million vs. 9.0 million) and Adults 18-49 (+13% - 2.7/7 vs. 2.4/6).

Tuesday

Growing its numbers over the previous Tuesday for the 4th week in a row, ABC registered its biggest audience (12.3 million) on the night in 6 weeks and hit a season-high with Adults 18-49 (3.4/9).  ABC placed No. 1 on Tuesday night among Adults 18-34, Men 18-34 and Men 18-49.

“V” (8:00-9:00 p.m.)

Opposite stiff established original competition in Tuesday’s 8 o’clock hour, including CBS’ top-rated “NCIS,” NBC’s “Biggest Loser” and Fox’s “So You Think You Can Dance,” ABC’s “V” opened a strong No. 1 in Adults 18-49, soaring to the top of its slot and leading second-place CBS’ “NCIS” by 21% (5.2/14 vs. 4.3/11).  In fact it was the first time in more than 5 years that an ABC scripted series defeated an original “NCIS (since 10/5/04).   The show won its hour by an even wider margin among Adults 18-34, leading “NCIS” by 34% (4.3/12 vs. 3.2/9).  In a good sign for future viewing the new ABC drama generated tune-in throughout its premiere, growing in both Total Viewers (14.1 million to 14.5 million) and Adults 18-49 (5.0/14 to 5.3/14) from its first half-hour to its second half-hour. Self-starter “V” stood as Tuesday’s No. 1 TV show across the key Adult demos (AD18-34/AD18-49/AD25-54).

  • “V” stands as the TV Seasons’ highest-rated new series debut with Adults 18-49.
  • “V” marked ABC’s strongest performance in the time period among Adults 18-49 in 3 years (any programming) – since 11/14/06.  In addition, the new drama produced ABC’s highest non-sports numbers in the hour in 6 years across the key Men demos (M18-34/M18-49/M25-54) – since 11/4/03.
  • Topping CBS’ spinoff “NCIS: LA” series debut in September by 18% (5.2/14 vs. 4.4/11 - which had the added advantage of airing out of the season opener of “NCIS”), “V” qualified as the top-rated Tuesday night fall series debut among Adults 18-49 on any network since 2005 and ABC’s highest since 2003 – since 9/20/05 and since 9/23/03, respectively.
  • “V” opened with the highest Adult 18-49 rating for a regularly slotted 8:00 p.m. drama debut (any net/any night) since ABC’s “Lost” in September 2004 (9/22/04).

Dancing with the Stars the Results Show” (9:00-10:01 p.m.)

Tuesday’s most-watched unscripted TV show, ABC’s “Dancing with the Stars the Results Show” outdrew NBC’s “Biggest Loser” in direct competition during 9 o’clock hour by 5.5 million viewers (15.1 million vs. 9.6 million), its biggest advantage of the season. In addition, the ABC dance competition dominated Fox’s dance program in the hour, beating the second hour of “So You Think You Can Dance” by a best-yet 9.2 million viewers (15.1 million vs. 5.9 million) and by 29% in Adults 18-49 (3.1/8 vs. 2.4/6).

  • “DWTS the Results” was up week to week among Adults 18-49 and hit a season-high with Adults 18-34.

“the forgotten” (10:01-11:00 p.m.)

Taking second to CBS’ “The Good Wife” in the 10 o’clock hour, ABC’s “the forgotten” topped NBC’s “Jay Leno” by 1.3 million viewers (7.3 million vs. 6.0 million).

  • “the forgotten” posted a best-since-debut Adult 18-34 rating (1.4/4) and hit a series-high with Men 18-34 (1.2/4-tie).

  • “the forgotten” is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.1 million viewers and an additional 4-tenths of an Adult 18-49 rating point (+14%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Wednesday

The Middle” (8:30-9:00 p.m.)

Jumping from its lead-in by 46% in Adults 18-49 at 8:30 p.m., for the against Fox’s World Series coverage, ABC’s “The Middle” finished as the No. 2 non-sports TV show in its half-hour in Adults 18-49 (1.9/5).  The new ABC comedy was the top series in the time period for the 2nd week in a row with key Men: M18-34 (1.3/4-tied) and M18-49 (1.7/5-tied).

Modern Family” (9:00-9:30 p.m.)

Shooting up from its lead-in by 84% in Adults 18-49, ABC’s “Modern Family” beat out its non-sports competitors at 9:00 p.m. to qualify as the No. 1 TV series of the night for the 2nd straight week (3.5/9).

  • “Modern Family” is exhibiting big increases over its first-reported numbers through DVR playback, jumping by 1.2 million viewers and by an additional 6-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Cougar Town” (9:30-10:01 p.m.)

ABC’s “Cougar Town” finished No. 2 against its non-sports competition at 9:30 p.m. in Adults 18-49 (2.8/7) to the second-half of CBS’ “Criminal Minds.”  Against the World Series, the ABC freshman placed as the No. 1 series telecast in the time period with Adults 18-34 (2.6/7) and among hard-to-reach Men 18-34 (1.9/6).

  • Like its lead-in,Cougar Town” is producing sizeable gains over its first-reported numbers through DVR playback, increasing by 1.1 million viewers and by an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

“Eastwick” (10:01-11:00 p.m.)

ABC’s “Eastwick” continued to beat NBC’s “Jay Leno” in the 10 o’clock hour (3 weeks in a row), leading by 7% among Adults 18-49 (1.5/4 vs. 1.4/4).

  • “Eastwick” is seeing bumps from the first-reported numbers through DVR playback, averaging an additional 1.0 million viewers and a 4-tenths of an Adult 18-49 rating point increase from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Thursday

ABC registered as Thursday’s the No. 1 network among Adults 18-49 (3.7/10) on the second Thursday of the November Sweep, beating CBS by 3% (3.6/10), NBC by 48% (2.5/7) and Fox by 76% (2.1/6).  ABC has finished No. 1 against its regular competition on the night for 7 consecutive weeks this season.

“FlashForward” (8:00-9:00 p.m.)

ABC freshman “FlashForward” took second to CBS’ time-slot veteran “Survivor: Samoa” in the 8 o’clock hour among Adults 18-49 (2.6/7), leading Fox’s “Bones” (2.6/7) and NBC’s comedies (“Community”/”Parks and Recreation” = 2.2/6).

  • The top gainer overall for any new series this season in DVR playback, “FlashForward” surges over the first-reported numbers by 1.9 million viewers and by 8-tenths of an Adult 18-49 rating point (+19%) from the Live + Same Day Numbers to the Live + 7 Day DVR finals.

“Grey’s Anatomy” (9:00-10:01 p.m.)

ABC’s “Grey’s Anatomy” (5.1/13) qualified as Thursday’s No. 1 series telecast in Adults 18-49 for the 7th consecutive week.  Topping the 9 o’clock hour by wide margins, “Grey’s” defeated CBS’ “CSI” by 46% (3.5/9), NBC’s comedy combo “The Office”/”30 Rock” by 42% (3.6/9) and Fox’s “Fringe” by 200% (1.7/4).  “Grey’s” was also once again the night’s top-rated show in Adults 18-34 (5.0/14).

  • TV’s most-popular show in DVR playback, “Grey’s  Anatomy” jumps over the first-reported numbers by  3.0 million viewers and by an additional 1.5 Adult 18-49 rating points (+20%) from the Live + Same Day Numbers to the Live + 7 Day DVR finals.

Private Practice” (10:01-11:00 p.m.)

Private Practice” stood as the No. 1 series in the 10 o’clock hour for the 6th week running among Adults 18-34 (3.3/10).

  • Versus the year-ago night (11/6/08),Private Practice” improved ABC’s delivery in the 10 o’clock hour by 17% in Adults 18-49 (3.4/10 vs. 2.9/8 – original “Life on Mars”).
  • Like its lead-in,Private Practice” sees impressive DVR gains from the first-reported numbers, shooting up by 1.8 million viewers and by 1.0 Adult 18-49 rating points (+20%) from the Live + Same Day Numbers to the Live + 7 Day DVR finals.

Friday

Growing over the prior week for the 2nd week in a row in viewers and young adults, ABC's Friday lineup posted the Net's strongest performance on the night this season in both Total Viewers (5.9 million) and Adults 18-49 (1.8/6), the Net's best numbers on the night in over 7 months - since 3/27/09.

“Ugly Betty” (9:00-10:00 p.m.)

Building on the previous week's telecast, "Ugly Betty" hit best-since-premiere numbers in Total Viewers (4.7 million) and Adults 18-49 (1.2/4).

  • On average, “Ugly Betty” is posting solid gains through DVR playback, picking up an average of 700,000 viewers and 3-tenths of an Adult 18-49 rating point (+23%) from the initially reported Live + Same Day Numbers to the final L+7 Day DVR finals.

20/20” (10:00-11:00 p.m.)

ABC News’ "20/20," featuring an exclusive interview with music superstar Rihanna by Diane Sawyer, revealing publicly for the first time what happened last February with singer and ex-boyfriend Chris Brown, jumped from its lead-in (+3.7 million viewers/+133% in AD18-49) to win its time period in Total Viewers (8.4 million) and Adults 18-49 (2.8/9).  It was the 2nd week in a row that the ABC news magazine won its hour with young adults.

  • "20/20" stood as Friday’s No. 1 TV show in Total Viewers (8.4 million) across each of the key Adult demos: AD18-34 (2.4/9), AD18-49 (2.8/9) and AD25-54 (3.2/9).
  • Posting its 2nd week of growth, ABC’s "20/20" drew its biggest audience and its highest Adult 18-49 and Adult 25-54 numbers in nearly 9 months – since 2/13/09.  The ABC newsmagazine posted its highest Adult 18-34 number in almost 3 years – since 12/1/06.

Sunday

Once again facing sports boosted competition on Sunday night from CBS with a 20-minute NFL overrun into the 7 o’clock hour inflating its lineup and NBC with one of the bigger NFL Sunday Night Football games of the season, ABC outdrew Fox with its “Family Guy”-driven lineup by 4.0 million viewers (9.9 million vs. 5.9 million).  ABC also defeated Fox among Adults 18-49 (3.0/8 vs. 2.9/7).

Desperate Housewives” (9:00-10:01 p.m.)

ABC’s “Desperate Housewives” once again registered as Sunday’s No. 1 scripted TV series in Total Viewers (13.8 million) and Adults 18-49 (4.4/10), qualifying as the night’s most-watched entertainment program on all 7 weeks this season and for 5 weeks running among Adults 18-49.

  • “Housewives” is generating an even bigger increase this season than last over its first-reported numbers through DVR playback, picking up an average 1.6 million viewers and an additional 7-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals. 

“Brothers & Sisters” (10:01-11:00 p.m.)

ABC’s Brothers & Sisters” continued to beat out its CBS drama competition in the 10 o’clock hour, outdelivering “Three Rivers”/“Cold Case” by 8% in Total Viewers (9.1 million vs. 8.4 million) and by 61% in Adults 18-49 (2.9/8 vs. 1.8/5).

  • Like its lead-in, “Brothers & Sisters” is seeing a sizeable uptick this season over its first-reported numbers through DVR playback (also bigger than last season), picking up an average 1.2 million viewers and an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals. 

WEEK NO. 7: ADULTS 18-49 TOTAL VIEWERS

No.1 FOX 3.6    No.1 CBS 11,090,000

No.2 CBS 2.9    No.2 FOX 10,690,000

No.3 NBC 2.8    No.3 ABC  9,250,000

No.4 ABC 2.7    No.4 NBC  8,230,000

No.5 CW  1.1    No.5 CW   2,340,000

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 11/2/09, unless stated otherwise.

 
© 2014 Tribune Digital Ventures