Bravo announces Sprint as first ever 360° sponsor for Real Housewives franchise

Categories: Network TV Press Releases

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November 10th, 2009

does this mean NeNe can't have an iPhone?

via press release:


Bravo Leads Cable In Brand Recall And Opinion Lift Per Nielsen IAG

NEW YORK – November 10, 2009 – Bravo has partnered with Sprint as the first ever 360° multi-platform sponsor for "The Real Housewives" encompassing an on-air, online and mobile presence for the fifth season of "The Real Housewives of Orange County," airing Thursdays at 10 p.m. ET/PT. The announcement was made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

Sprint will have a weekly on-air presence via tagged tune-in spots and billboards. Sprint will also be the exclusive sponsor of a weekly online webisode series called "A Day In The Life," where fans can experience the life of an Orange County housewife first hand, following each of the ladies during a typical day. "A Day In The Life" will air exclusively on and will be promoted via a custom weekly on-air spot. Sprint will also sponsor The Real Housewives Mobile Fan Club, in which fans sign up to receive special access to the Housewives and show-related content on their phones including behind-the-scenes trivia and fun fact messages, exclusive bonus content, video and more.

"Bravo delivers real results for our sponsors and analysis of Nielsen IAG data has shown that brands that reach consumers on multiple platforms produce a greater impact," said Malfa. "The Real Housewives franchise is one of the most talked about shows on television today, with a passionate, engaged fan-base that drives ad effectiveness."

According to Nielsen IAG, Bravo earned seven out of the top 15 product placement spots based on brand recall in the third quarter of 2009, more than any other cable network. Bravo also produced 12 of the top 30 product placements on cable in the third quarter, ranked by Brand Opinion Lift among all measured respondents. The network saw remarkable results across a number of series including "Top Chef," "The Fashion Show," "Top Chef Masters," "Flipping Out" and "The Real Housewives of Atlanta."

Source: Nielsen IAG, July 1, 2009 - September 30, 2009; P13+Limited to non-sports, prime programming (Cable: M-Su 6p-12a, Bcast: M-Sa 8-11p, Su 7-11p)

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.  For more information, visit Follow us on Twitter at

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