via press release:
- CBS SPORTS' COLLEGE FOOTBALL SEASON-TO-DATE RATINGS BEST IN 13 YEARS
"SEC ON CBS" IS HIGHEST RATED COLLEGE FOOTBALL PACKAGE
CBS Sports' coverage of the SEC ON CBS through the first 10 weeks of the season is averaging a national household/share of 4.0/9, up 29% from last year's 3.1/7. This 4.0/9 is the highest rating in 13 years at this point in the season since college football returned to the Network in 1996.
CBS Sports' coverage of the SEC ON CBS is currently the highest-rated college football package on any network this season. The SEC ON CBS is one-tenth of a household rating point above ABC's season-to-date ratings for college football in 2009 (4.0/9 vs. 3.9/8). This is the best margin for CBS Sports against ABC at this point in the season since 1996