via press release:
- CBS SPORTS' COLLEGE FOOTBALL SEASON-TO-DATE RATINGS BEST IN 13 YEARS
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"SEC ON CBS" IS HIGHEST RATED COLLEGE FOOTBALL PACKAGE
CBS Sports' coverage of the SEC ON CBS through the first 10 weeks of the season is averaging a national household rating/share of 4.0/9, up 29% from last year's 3.1/7. This 4.0/9 is the highest rating in 13 years at this point in the season since college football returned to the Network in 1996.
CBS Sports' coverage of the SEC ON CBS is currently the highest-rated college football package on any network this season. The SEC ON CBS is one-tenth of a household rating point above ABC's season-to-date ratings for college football in 2009 (4.0/9 vs. 3.9/8). This is the best margin for CBS Sports against ABC at this point in the season since 1996 |
I’m not sure I’d be trumpeting a statistical dead heat in a press release. Perhaps not talking about the competition and its dominance might be a good start.
Wow! Without a weekly Sat prime time game too? If CBS can ever get that Sat night game into the contract? They would blow the competition away. I doubt ESPN will let that happen anytime soon with the megadeal they reached with the SEC, but would be nice to watch power football regularly on Sat nights rather than the snooze fests ABC has to offer. I’ve been wondering how CBS was doing in comparison to its past seasons. Thanks for the info!