Since like a bonehead I initially forgot to include Gossip Girl in the data table for Monday’s overnight report, I figured I would just post these ratings notes separately. This is not a press release from the CW, rather just an FYI on the night, though some/all of it might wind up issued in a release later:
ONE TREE HILL: matched season highs in total viewers (2.67mil) and women 18-49 (1.8/4) and delivered 2nd best of the season in adults 18-34 (1.6/4-tie), women 18-34 (2.5/6), adults 18-49 (1.2/3-tie).
ONE TREE HILL was up vs. last week by 9% in women 18-34, 7% in adults 18-34, 13% in women 18-49, 9% in adults 18-49 and 15% in total viewers.
GOSSIP GIRL improved by double-digits over last week: 17% in women 18-34 (2.7/7), 21% in adults 18-34 (1.7/5), 19% in women 18-49 (1.9/4), 20% in adults 18-49 (1.2/3) and 17% in total viewers (2.31mil). GG was on par with its season average in adults 18-34 and adults 18-49, and above its season average in total viewers.
GG built on OTH by 8% in women 18-34, 6% in adults 18-34 and 6% in women 18-49.