Online Video: Grey's Anatomy is October 2009's No. 1 Program in total streams

Categories: Internet TV

Written By

November 11th, 2009

greys anatomy

Disclaimer: total streams is a meaningless metric without average time spent viewing the streams, but....

via ABC (I apologize for the bad formatting of the tables below,  it looked fine in what they sent, but I couldn't get it formatted well):

November 11, 2009

With the First Full Month of the 2009-10 TV Season,

ABC.com is the No. 1 Online Broadcast Site for October 2009

ABC.com Owns 7 of the Top 10 Spots in Unique Viewers in October 2009, Including Freshman Series “FlashForward” and “Modern Family

ABC’s “Grey’s Anatomy” is October 2009’s No. 1 Program in Total Streams

According to the latest data from Nielsen VideoCensus for October 2009, the first full month of the 2009-10 TV season, ABC.com (5.6 million UVs) ranked as the No. 1 online broadcast site for the month in Unique Viewers, beating NBC.com by 30% (4.3 million UVs), CBS Television by 47% (3.8 million UVs), Fox Broadcasting by 229% (1.7 million UVs) and Cwtv.com by 273% (1.5 million UVs).

  • ABC.com was up in Unique Viewers over the previous month for the 2nd month in a row (5.5 million UVs – September 09), delivering the site’s largest UV tally since May 09.

Program Highlights – Unique Viewers (October ‘09)

For viewing of full episodes and short-form content, ABC.com claimed 7 of the Top 10 spots during October ’09, including two freshman series with “FlashForward” and “Modern Family.”

  • ABC.com’s Top 10 entries include “ABC Music Lounge” (No. 2 – 1.012 million Unique Viewers)Dancing with the Stars (No. 3 – 998,000 UVs), Grey’s Anatomy (No. 4 – 985,000 UVs), “FlashForward” (No. 5 – 871,000 UVs), “Ugly Betty” (No. 7 – 736,000 UVs), Desperate Housewives (No. 9 – 687,000 UVs) andModern Family (No. 10 – 471,000 UVs).

Program Highlights – Total Streams (October ‘09)

For Total Streams, ABC.com owned 5 of the Top 10 shows in October ’09, including the No. 1 Program.

  • In Total Streams, “Grey’s Anatomy (21.8 million Total Streams) qualified as the No. 1 show for the month. In fact, ABC.com has held the top entertainment program online in Total Streams for the 10th month in a row, every month in 2009.

Broadcast Network Websites – Unique Viewers (October ‘09)

Name Unique Viewers

No. 1 ABC.com                                        5.6 million

No. 2 NBC.com                                        4.3 million

No. 3 CBS Television                                 3.8 million

No. 4 Fox Broadcasting                                1.7 million

No. 5 Cwtv.com                                       1.5 million

Top 10 Programs – Unique Viewers (October ‘09)

Program Net Unique Viewers

No. 1 Saturday Night Live       NBC                  1.041 million

No. 2 ABC Music Lounge          ABC                  1.012 million

No. 3 Dancing with the Stars    ABC                    998,000

No. 4 Grey’s Anatomy           ABC                    985,000

No. 5 FlashForward              ABC                    871,000

No. 6 The Office                      NBC                    773,000

No. 7 Ugly Betty                     ABC                    736,000

No. 8 The Jay Leno Show         NBC                    720,000

No. 9 Desperate Housewives      ABC                    687,000

No.10 Modern Family             ABC                    471,000

Top 10 Programs – Total Streams (October ‘09)

Program Net Total Streams

No. 1 Grey’s Anatomy            ABC                  21.8 million

No. 2 The Office                     NBC                  20.7 million

No.3t FlashForward              ABC                  12.5 million

No.3t Glee                      Fox                  12.5 million

No. 4 Desperate Housewives      ABC                  11.5 million

No. 6 Heroes                    NBC                  10.7 million

No. 7 House                    Fox                  9.1 million

No. 8 Dancing with the Stars    ABC                  8.2 million

No.9t Private Practice          ABC                  8.0 million

No.9t Vampire Diaries           CW                   8.0 million

ABC.com’s Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2008, over 215 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC’s most popular series, as well as ABC.com’s original daily online series “Start Now.” ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, October 2009

 
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