Though down a bit from last week's episode in overall viewers, with the ad-centric adults 18-49, which matters much more, it was up a bit.
Last night's amazing 90 minute episode averaged 3.38 million and a 1.9 adults 18-49 rating, making it basic cable's most watched show in primetime with adults 18-49. Here are some more details via FX:
Sons Of Anarchy was basic cable’s #1 ranked show in primetime (8-11P) among Adults 18-49 and Adults 25-54 on Tuesday night, delivering 2.50 million A18-49 (1.9 rating), 2.32 million A25-54 (1.87 rating) and 3.38 million total viewers (2.06 rating).
Last night’s 90-minute episode (10-11:30P) of SOA also ranked #1 for the night in basic cable in delivery of Men 18-49 (1.52 million, 2.32 rating), Men 25-54 (1.37 million, 2.23 rating), Women 25-54 (946,000, 1.51 rating), and Men 18-34 (821,000, 2.39 rating).
During the 10-11PM time period, Sons was the #1 show – broadcast and cable – in delivery of A18-34, M18-34 and M18-49.
Through 10 episodes of SOA’s second season, the series is averaging 2.54 million A18-49, 2.38 million A25-54, 1.33 million A18-34, and 3.62 million total viewers. In calendar year 2009-to-date, SOA is basic cable’s #1 ranked scripted series in delivery of A18-49. Compared to its season one average, Sons has posted increases of:
+74% - A18-49; +75% - M18-49; +72% - W18-49
+66% - A18-34; +71% - W18-34; +64% - M18-34
+79% - A25-54; +82% - W25-54; +77% - M25-54
+64% in total viewers
And my favorite Tweet of the day came from SOA creator and executive producer Kurt Sutter in regards to fan complaints about there being too many commercials (the episode had a 30 minute longer air time, but only ~13 minutes of more content, leading to a few more ads than normal):
I completely agree, of course, I have a DVR. But even if I didn't I think I'd find 13 extra minutes worth the 10% or so (over the whole 90 minutes) more commercials than normal.
OK Kurt. I get it, the commercials pay the bills, but the commercials were REALLY annoying and so were the six minute ‘acts’
Excellent scene with Gemma telling Jax and Clay about her attack.
SOA kicks ass each week!
YEAH!!!!
i really do love SOA but they need to DO something big this season. i realize clay/jax conflict isnt goin anywhere anytime soon but who agrees that Opie needs to die?
I like to double cable’s #’s to compare to broadcast. In which case, it was on par with Biggest Loser/V & below NCIS.
j, I like that. From now on, in comparing Virgina football scores to their competition, I will double them.
Sadly, even that may not be enough.
I’m pretty sure that’s sarcasm, but I’ll take it seriously.
So if two teams play they are on exactly the same playing field. If you were to double one, you’d double the other. Like say how your 18-49 index puts shows on the same network against each other.
While in the times that you’ve put up the 18-49 T100, the % of cable shows there was in the single digits. So yeah, not the same thing.
J, I favor comparing it to its cable competition where it won the night with adults 18-49 (and in that way, it was NCIS-esque) against far many more competitors.
j, I’m not sure there’s a reasonable way to grade cable shows “on a curve” vs. broadcast shows. You can compare them straight up, which is what we typically do, and the fact that SOA beats low rated broadcast shows in the 18-49 demo shows what a success it is. As for some sort of Renew/Cancel Index for cable shows. I’ve thought about it, but unlike broadcast networks, which typically fill all their primetime with new shows (well, except Saturday, and a few other timeslots now also), even the biggest spending cable networks air only a handful of original shows a week at most, so comparing individual cable shows with overall or primetime averages starts to get a bit wacky.
Oh come on…Sutters explanation of the “seven acts” does not add up.
Six acts were about 6 minutes long.
Act Seven was about 9 minutes long.
That’s 45 minutes, no more than the average one hour broadcast time of any 1 hr television drama.
So does that mean that there was close to 45 minutes in commercials?
Way too many. And is this the same Kurt Sutter who yesterday was begging for people to sign up for his Twitter page? Why, so he can give nasty comments to fans of SOA?
Shayde, your numbers are off somehow. With opening and closing credits it was 55 minutes sans commercials and the opening and closing credits were nowhere near 10 minutes added together. while the typical episode runs more like ~43 minutes with credits and no commercials (though there was a 39 minute episode a week or two ago).
Hey – none of us like commercials but let’s be clear. The show was a little longer (and GREAT BTW) so we knew there would be more ads.
Let’s just be GLAD that advertisers want to buy time during the show to reach us viewers, otherwise the show would be OFF the air.
Got to take the bitter with the sweet.
Buy Season 2 DVD when it comes out – NO COMMERCIALS!!
When you say the episode was amazing, that’s actually an understatement.
only two words could describe last nights episode a mazing
the OnDemand is really short without all the ad breaks.
everyone hates commercials but I’ll take them for the quality of tv SoA produces. And Shayde, if you don’t like what he twitters, don’t follow him…He’s never been one to pull punches and I’m sure there will other times when he says “nasty” things..I’d hate for your feelings to get hurt
Sons of Anarchy Where Amazing Happens!
FX should be kissing sutter’s ass/feet.
Tv Commercials will only continue to get worse, i believe 12 minutes per half hour is ads, however strong enough shows like SOA are worth it in a since, without the ads, ( i hate seeing them to ) there would not be the freedom and ability to produce programs for our viewing
Gotta love it that Katey Segal can still be that hot over 50 years old.