Though down a bit from last week's episode in overall viewers, with the ad-centric adults 18-49, which matters much more, it was up a bit.
Last night's amazing 90 minute episode averaged 3.38 million and a 1.9 adults 18-49, making it basic cable's most watched show in primetime with adults 18-49. Here are some more details via FX:
was basic cable’s #1 ranked show in primetime (8-11P) among Adults 18-49 and Adults 25-54 on Tuesday night, delivering 2.50 million A18-49 (1.9 rating), 2.32 million A25-54 (1.87 rating) and 3.38 million total viewers (2.06 rating).
Last night’s 90-minute episode (10-11:30P) ofalso ranked #1 for the night in basic cable in delivery of Men 18-49 (1.52 million, 2.32 rating), Men 25-54 (1.37 million, 2.23 rating), Women 25-54 (946,000, 1.51 rating), and Men 18-34 (821,000, 2.39 rating).
During the 10-11PM time period, Sons was the #1 show – broadcast and cable – in delivery of A18-34, M18-34 and M18-49.
Through 10 episodes of’s second season, the series is averaging 2.54 million A18-49, 2.38 million A25-54, 1.33 million A18-34, and 3.62 million total viewers. In calendar year 2009-to-date, is basic cable’s #1 ranked scripted series in delivery of A18-49. Compared to its season one average, Sons has posted increases of:
+74% - A18-49; +75% - M18-49; +72% - W18-49
+66% - A18-34; +71% - W18-34; +64% - M18-34
+79% - A25-54; +82% - W25-54; +77% - M25-54
+64% in total viewers
And my favorite Tweet of the day came from Kurt Sutter in regards to fan complaints about there being too many commercials (the episode had a 30 minute longer air time, but only ~13 minutes of more content, leading to a few more ads than normal):creator and executive producer
I completely agree, of course, I have a DVR. But even if I didn't I think I'd find 13 extra minutes worth the 10% or so (over the whole 90 minutes) more commercials than normal.