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UPDATED TV Ratings Tuesday: V Drops 29% To A 3.7 Rating

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November 11th, 2009

abc's v

Scoreboard CBS ABC NBC FOX Uni CW
Rating: Adults 18-49 3.5/9 3.2/8 3.1/8 2.3/6 1.4/4 0.9/2
Rating: Adults 18-34 2.5/7 2.2/7 2.5/8 2.4/7 1.5/4 1.2/4
Total Viewers (million) 16.426 11.889 8.299 5.719 3.552 1.759


ABC's V dropped 29% To A 3.7 adults 18-49 rating on Tuesday night. That's the largest % drop from a premiere to a second episode this fall. Even with that big drop, a 3.7 rating is very good. V is still likely to be ABC’s #3 show this week behind Desperate Housewives and Grey’s Anatomy, but where it settles is what matters, and that will likely not be known until it returns in the spring. For reference, for ABC scripted dramas the current "danger zone" is below a 2.7 rating.

As it has been this fall, CBS stayed atop the average ratings on Tuesday night with an overall 3.5 adults 18-49 rating, stretching its lead over ABC by a tenth of a point from last week as its shows held mostly steady. NCIS was down 2% to a 4.2 adults 18-49 rating, which was its lowest original episode rating of the season. NCIS:LA was up 3% to a 3.7 rating and The Good Wife was flat, tieing its lowest series rating.

Even as V was sinking, buoyed by a Susan Boyle guest visit, Dancing with the Stars was up 10% from last week to a 3.4 rating. And an In the Spotlight with Robin Roberts special (with interviews of country music stars in advance of the Country Music Awards) tallied a 2.4 rating, 26% better than last week's results for the forgotten.

Winning the 9pm hour, NBC's Biggest Loser was up 6% overall from last week to a 3.7 rating. And Tuesday's continue to be The Jay Leno Show's best night as it tallied a 1.9 rating, down 5% from last week.

For the CW, 90210 matched its season high for adults 18-49 with a 1.2 rating and had a 2.5 rating for women 18-34. The good news ends there however, as Melrose Place dropped back to a 0.7 rating for adults 18-49 (vs. .8 last week) and a 1.1 rating for women 18-34 vs. 1.4 last week. Next week Heather Locklear joins the sinking ship that is Melrose Place. Good luck with that.

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (1.0/4 in 18-49 in local people meters) defeated CBS's Late Show (0.9/4) in Nielsen's 24 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) topped CBS's Late Late Show (0.5/3).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 4.0 11 19.651
ABC V 3.7 10 10.724
NBC The Biggest Loser 3.1 9 8.775
FOX So You Think You Can Dance 2.3 6 6.112
CW 90210 1.2 3 2.264
8:30 CBS NCIS 4.3 11 20.739
ABC V 3.7 10 10.405
NBC The Biggest Loser 3.5 9 9.249
FOX So You Think You Can Dance 2.4 6 6.169
CW 90210 1.2 3 2.158
9:00 NBC The Biggest Loser 3.9 10 9.784
CBS NCIS: Los Angeles 3.8 10 16.655
ABC Dancing with the Stars 3.4 9 15.290
FOX So You Think You Can Dance 2.4 6 5.494
CW Melrose Place 0.7 2 1.353
9:30 NBC The Biggest Loser 4.3 11 10.518
CBS NCIS: Los Angeles 3.6 9 15.727
ABC Dancing with the Stars 3.4 9 15.780
FOX So You Think You Can Dance 2.3 6 5.099
CW Melrose Place 0.6 2 1.260
10:00 CBS The Good Wife 2.8 7 13.144
ABC In the Spotlight (special) 2.7 7 10.824
NBC The Jay Leno Show 2.0 5 6.037
10:30 CBS The Good Wife 2.6 8 12.639
ABC In the Spotlight (special) 2.0 6 8.309
NBC The Jay Leno Show 1.8 5 5.432

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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