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TV Ratings: CMA Awards dominate with Taylor Swift, Glee returns strong

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November 12th, 2009

Taylor-Swift-CMA

Scoreboard ABC CBS FOX NBC Uni CW
Rating: Adults 18-49 5.2/14 3.1/8 2.7/7 2.0/5 1.3/3 1.0/3
Rating: Adults 18-34 4.1/12 2.1/6 3.0/9 1.5/4 1.4/4 1.1/3
Total Viewers (million) 16.85 11.27 6.45 6.72 3.49 2.20

The 43rd annual CMA Awards dominated the night for ABC leading it to victory in all the major advertising demographics averaging a 5.2/14 (rating/share) with adults 18-49 and 16.85 million viewers.  It was the most-watched CMA Awards since 2005, and the biggest audience for an ABC Wednesday (excluding sports) since 9/21/05.  It was also ABC's best Wednesday night with adults 18-49 (excluding sports) since 11/17/07.

Taylor Swift collected multiple awards, including "entertainer of the year" and displayed a good sense of humor about her experiences earlier this year at the MTV VMA Awards.

"I want to thank every single person here tonight for not running up on stage during this speech," Swift said as she accepted the award for best female vocalist.

Glee returned from its baseball-induced hiatus as strong as ever (whether Julia is watching or not) to a 3.3 adults 18-49 rating.  Glee tied for second for the hour with Criminal Minds with adults 18-49.

The CMA Awards hit So You Think You Can Dance harder than Glee.  SYTYCD dropped to a 2.1 rating with adults 18-49, down from a 2.6 in its last Wednesday performance (10/21).

Is Gary Unmarried showing signs of life or did people who wanted a sitcom but not the CMA Awards tune in? It turned in a 2.5/6 rating/share with adults 18-49 at 8:30 - the show's best performance with adults 18-49 since 11/19/08.  At 10pm on CBS, CSI: NY with the second part of the CSI trilogy turned in its best performance since the season premiere with a 3.7/10 rating/share with adults 18-49.

Over on NBC, Law & Order: SVU matched its season best with adults 18-49 with a 2.8 adults 18-49 rating and the second largest overall viewers of the season (8.1 million).

In Late-Night Local People Meters Wednesday night:

  • Conan O'Brien (1.0/4 in 18-49 in local people meters) tied CBS's LATE SHOW (1.0/4) in Nielsen's 24 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) trailed CBS's LATE LATE SHOW (0.6/4).

Full Details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 ABC 43rd Annual CMA Awards 5.0/14 16.96
FOX So You Think You Can Dance 2.1/6 5.55
CBS New Adventures of Old Christine 2.2/6 7.57
NBC Mercy 1.8/5 6.76
CW America's Next Top Model 1.5/4 3.19
8:30 CBS Gary Unmarried 2.5/6 7.70
9:00 ABC 43rd Annual CMA Awards 5.5/14 17.74
CBS Criminal Minds 3.3/8 12.26
FOX Glee 3.3/8 7.35
NBC Law & Order: SVU 2.8/7 8.81
CW Vampire Diaries (R) 0.5/1 1.22
10:00 ABC 43rd Annual CMA Awards 5.0/13 15.85
CBS CSI: NY 3.7/10 13.93
NBC The Jay Leno Show 1.4/4 4.60

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(361) Comments - Add Yours!

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  1. hasu

    Yay for Glee. :) It was the absolute best episode of the season, and I’m glad a lot of people got to watch it. I expect talks of Emmies.

  2. Jim

    Wow, a 52 rating. Don’t see those everyday. =p

  3. Michael

    Ouch, Mercy’s in trouble.

  4. Jon

    The CMA did very well but CBS held up well although Criminal Minds was down but CSI: NY made up for that and up 1m, looks like the crossover has a postive effect and bodes well for CSI.

  5. Adam

    They should just give the Emmy to Glee’s Jane Lynch right now.

  6. Danny

    I thought Glee might be hit worse by the CMA Awards but it did well. The same can’t really be said for SYTYCD which looks pretty low.

  7. Tdot

    Glee glee glee

  8. cool

    Glee was amazing last night.

  9. Tom

    “Ouch, Mercy’s in trouble.”

    Err, that’s a given, the only chance it has of making it into March is if Parenthood never gets off the ground – the chances of it getting into next year are about 1%.

    9PM results are kind of odd. SVU/Glee/CM are all up or static, but CMA is way up over MF/CT’s ratings. CMA audience doesn’t normally watch broadcast TV?

    Guessing GU is simply lack of The Middle. Makes you wonder how it will fare vs. AI/UB (probably) come Spring.

  10. Bad Robot

    Who is that pressing her face against Swifts left breast and grabbing the one on the right? Or is that just some kind of “Country Music” thing with the ladies?

  11. I was worried Glee would share a lot of audience with the CMAs. I guess not though. Good episode, Jane Lynch was fantastic.

  12. KHL

    Anyone know what Jay Leno is averaging now-adays?

  13. j

    Wow, CSI’s crossover is big. Tonight I’m guessing it’ll be the #2 show of the night, vs. last week when it was…5th, I think?

    Love Taylor. First female nominated for EOTY since 2000 and youngest winner ever. She also has the most hit singles as lead artist this decade with 19. And the top album of the year.

    Top Model’s performance is the 2nd most impressive in its hour.

    Will SVU not get back to a 3 at all this year?

    Interestingly, Glee this week is ahead of Cleveland’s last episode.

  14. Major Mike

    Last night was a poor tv night, nothing on – Glee was about it but the show entirely lost itself. It’s like when Roseanne went all dramatic towards the end – you’re a comedy! Act like one! I don’t need feel-good moments for the handicapable and special – I want some good, old-fashioned making fun of people. #fail

  15. KHL What do you mean by “these days?”

    Over the last 10 days he averaged a 1.46 in the demo. And 4.79 viewers. I dunno if that helps.

    Almost delivering his 1.5 that he promised to advertisers.

  16. Worldwide Pants

    Although Leno was up a tick from last Wednesday (when Fox aired game 6), his show, outside of Tuesdays, now seem consitently at or below 1.5.

    I assume he’ll take a couple of weeks off late in December, but I wonder when we’ll see him at or below 1.0.

  17. B Keeper

    Who’s Jay Leno?

  18. Samuel

    I’m wondering, why is the 18-49 demo more important than the 18-34?

  19. Vetinari

    What’s sad is that if Gary Unmarried was on NBC it would be one of their higher rated shows.

  20. Mumbo

    Glee’s becoming a real consistently solid performer. It’s stayed pretty much even all season, hasn’t it?

    How likely is it that SYTYCD will be on next fall? It hasn’t done great but I can’t imagine their expectations were all that high to begin with.

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