via press release:
of Poker Finale Draws 2.1 Million Viewers on ESPN
With 21-year-old Joe Cada of Michigan setting a record as the youngest champion ever, more than 2.1 million viewers watched ESPN’s same-day coverage of the of Poker, presented by Jack Link’s Beef Jerky, from Las on Tuesday, Nov. 10. The telecast earned a 1.8 household coverage in an average of 1,806,113 households, a slight decrease from the 1.9 rating earned for the 2008 finale.
ESPN’s 15-week schedule of of Poker coverage in 2009 included 31 telecasts averaging a 1.0 rating, even with last year. However, averages for households (1,024,901) and viewership (1,228,008) increased nine and seven percent, respectively, from 2008, and the important Male 25-54 demographic saw a 13 percent jump from 2008.
It only took one year for the record for youngest winner to be broken. Denmark’s Peter Eastgate was 22 when he captured the 2008 crown.