At one point I had the TV Server set up to automatically record all the shows and then rip out the commercials before putting the shows in the folder of stuff to watch. I stopped doing that a couple of years ago and now just skip through the annoying commercials and occasionally watch some either cause they interest me or I forget I am watching recorded stuff.

I had this discussion with my brother-in-law who is big on P2P about watching streaming content vs torrenting it and his perspective was that he is now watching about 1/2 his shows on his IPOD while his out and about, or waiting in lines, and not connected to the internet.

Now he is considerably younger than me and practically never watches live TV. That is the generation that the advertisers have to appeal to. The guys complaining about 160gb of storage on the ipod is not enough.

They would rather spend their time on facebook during the prime time hours versus watching TV.

I will be interesting to see how this develops. Once it’s in force, my guess is that all video consumption that is not “qualifying” will likely be devalued to worthless.

Number geeks (like me) are eagerly awaiting this data.

What Jack Wakshlag seemed to indicated was the plan called for rolling in different ads after the C3 period is over, whether there will be a significant reduction of ads after 3 days (driving some people to just wait) and whether that becomes an issue du jour…we shall see.