Due to the nature of live sports programming the ratings for NBC ( ) and Fox (NFL Overrun) (and possibly a CBS NFL overrun in some markets) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
|Adults 18-49: Rating/Share||6.0/15||4.6/12||3.5/9||2.3/6||0.8/2|
|Adults 18-34: Rating/Share||5.3/15||4.9/14||2.7/8||1.5/4||1.8/2|
|Total Viewers (million)||16.145||10.890||11.146||10.398||2.186|
NBC didn't need to go for it on 4th down, as the Patriots/Colts
In preliminary numbers, NBC’s Game 10: Patriots vs. Colts delivered a 7.5 adults 18-49 /18 share from 830-11p, down slightly from Game 8 (Cowboys vs. Eagles) last Sunday, which posted a 7.6 rating /19 share in the Fast Nationals before rising to an 8.5/22 from 8:31-11:50p in the Finals. The Cowboys are a lot easier to beat on the football field than they are in the TV ratings.
Fox can thank the early NFL overrun for its great average from last night. Otherwise, its results were in line with recent results. Thewere up 2% to a 4.2 adults 18-49 rating. was up 0.1 ratings point from its off-timed episode last Sunday to a 3.3 rating. was flat with last week's 4.1 rating, but that's well below its season average of a 4.6 rating. was down 6% from its last regular timeslot telecast on October 18 to a 2.9 rating.
ABC's lineup rebounded strongly from last Sunday's lows, with every show up double digits. America'sincreased 20%+ to a 2.2 adults 18-49 rating. : was up 20% to a 3.6 rating which is a season high. was up 11% to a 49 rating. And Brothers & Sisters was up 10% to a 3.2 rating. ABC drew its biggest non-sports audience on the night (excluding the Oscars) in nearly 1 year and its best Adult 18-49 number in 6 months – since 11/30/08 and 5/17/09, respectively.
CBS' weak late Sunday night bounced up as well, from pitiful to simply weak as Three Rivers was up to a series high 11% to a 2.0 2.1 rating, and Cold Case was up 24% to a 2.1 rating. Big increases, but still weak ratings. The was down 9% to a 3.2 rating, and without a football overrun, fell way back to earth to a typically weak 2.2 rating.
Update: There are reports that some markets had a CBS football overrun. If so, the CBS numbers are liable to change more than usual in the final numbers.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|NBC||Football Night In America||2.3||6||6.497|
|7:30||FOX||NFL Overrun / The OT||5.1||14||12.972|
|NBC||Football Night In America||3.0||8||8.243|
|8:00||NBC||Football Night In America||5.3||13||15.177|
|8:30||NBC||: New England v. Indianapolis||8.1||19||22.227|
|9:00||NBC||: New England v. Indianapolis||7.5||17||21.058|
|9:30||NBC||Sunday Night Football: New England v. Indianapolis||7.8||18||20.766|
|10:00||NBC||Sunday Night Football: New England v. Indianapolis||7.0||18||17.877|
|ABC||Brothers & Sisters||3.3||8||10.421|
|10:30||NBC||Sunday Night Football: New England v. Indianapolis||6.9||19||17.318|
|ABC||Brothers & Sisters||3.1||9||9.915|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.