Wrestling will continue its long run as a staple of cable programming after World Wrestling Entertainment announced a new deal Monday to remain on the USA network for another four years.
The new deal will extend the run of the signature WWE show “Monday Night Raw” through 2014.
Here is the USA press release:
WWE® AND USA NETWORK
ANNOUNCE LONG TERM DEAL
NEW YORK, NY, and STAMFORD, Conn., November 16, 2009 – World Wrestling Entertainment® and USA Network today announced a four-year renewal agreement that will keep ratings juggernaut WWE MONDAY NIGHT RAW® on the network through fall 2014. WWE MONDAY NIGHT RAW, a cable mainstay for more than 16 years, continues to be one of the most watched regularly scheduled programs on ad-supported cable television, contributing to USA’s status as the number one cable network.
“I couldn’t be happier about continuing one of the most successful collaborations in television history,” said Bonnie Hammer, President, NBC Universal Cable Entertainment and Universal Cable Productions. “Vince McMahon and his entire team are an invaluable part of the USA family.”
“USA Network is a true partner and not just a network that distributes WWE’s premiere television show, WWE MONDAY NIGHT RAW,” stated Chairman and CEO Vince McMahon. “I am thrilled to have a long term deal with USA Network.”
In recent months, WWE MONDAY NIGHT RAW has featured celebrity guest hosts from the worlds of TV, movies, sports and music including: Shaquille O’Neal, Jeremy Piven, Ozzy Osbourne, Bob Barker, Snoop Dogg, Ben Roethlisberger, Rev. Al Sharpton and many more. The run of guest hosts has produced a ratings increase of +11 % more total viewers, +16% more P12-17, +9% more P25-54, + 3% more P18-49 and +17% more households compared to the same time period last year.
WWE MONDAY NIGHT RAW is currently averaging: 5.5 million total viewers, 2.7 million in P25-54, 2.7 million in P18-49, 1.3 million in P18-34, 620,000 in P12-17 and 3.7 million households year-to-date on USA Network.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.