Heather-riffic: What Will Locklear’s Return Mean For Melrose Place Ratings?
Heather Locklear returns to Melrose Place tonight to reprise her role as Amanda Woodward. What will she do for the ratings? More importantly, what does she need to do to save the show?Here are last week’s final numbers for Melrose Place:
– 1.275 million viewers
– 0.9/1 HH
– 0.7/2 A18-49
– 0.8/2 A18-34
– 1.2/3 W18-34
For the season to date, the CW is averaging a 1.2 rating for adults 18-49 and a 1.5 rating for adults 18-34. Update: The CW is averaging a 2.1 rating for women 18-34.
With Melrose Place currently averaging a 0.73 rating for adults 18-49 (including a single repeat), I think Heather would need to increase the show’s 18-49 rating to a 1.1 to make it odds on for renewal. That’s almost a 50% increase. For adults 18-34, last week’s rating is only 53% of the CW season average. That 0.8 rating needs to increase by almost 70% to put it in a range that would signal renewal.
For all her star power, I just don’t see increases like that being sustainable. For tonight’s episode, I’ll guess a 1.2 rating for adults 18-49, a 1.2 rating for adults 18-34, and a 1.5 rating for women 18-34, trending downward sharply next week.