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Heather-riffic: What Will Locklear's Return Mean For Melrose Place Ratings?

Categories: Broadcast TV

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November 17th, 2009

MELROSE PLACE

Heather Locklear returns to Melrose Place tonight to reprise her role as Amanda Woodward. What will she do for the ratings? More importantly, what does she need to do to save the show?Here are last week's final numbers for Melrose Place:

- 1.275 million viewers
- 0.9/1 HH
- 0.7/2 A18-49
- 0.8/2 A18-34
- 1.2/3 W18-34

For the season to date, the CW is averaging a 1.2 rating for adults 18-49 and a 1.5 rating for adults 18-34. Update: The CW is averaging a 2.1 rating for women 18-34.

With Melrose Place currently averaging a 0.73 rating for adults 18-49 (including a single repeat), I think Heather would need to increase the show's 18-49 rating to a 1.1 to make it odds on for renewal. That's almost a 50% increase. For adults 18-34, last week's rating is only 53% of the CW season average. That 0.8 rating needs to increase by almost 70% to put it in a range that would signal renewal.

For all her star power, I just don't see increases like that being sustainable. For tonight's episode, I'll guess a 1.2 rating for adults 18-49, a 1.2 rating for adults 18-34, and a 1.5 rating for women 18-34, trending downward sharply next week.

You can track my weekly prognostications on Melrose Place's chances in the CW's Renew / Cancel Index.

(194) Comments - Add Yours!

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  1. Brad

    I’m going with 1.1. With all the promo’s run (I saw 3 of them during the commercial break last night for Chelsea Lately), I think people will tune in, but it’ll slowly drop from there. If it goes below a 1 tonight the show is officially, 100% doomed.

  2. Alex

    She will do nothing at all. No one watch this show. They should change showrunners ages ago, but now it’s too late.

  3. Ali

    1.3 A18-49
    1.3 A18-34
    1.8 W18-34

    2.4 Million viewers

  4. W18-34 average is 1.3. Last week was a series low for a new episode. The average without the repeat episode (0.5) is 1.6.

  5. Wayne

    Man, there is going to be so much soft lighting on her face it’ll look like a hazy fog.

    I’m going with a 1.2

  6. I don’t know about ratings, but she certainly adds to the eye candy factor. :)

  7. mark-allen

    i’ll tune in once to see what they do with her…but if i tune in again will depend on how good (bitchy) she is.

  8. Mickey

    I really enjoy Melrose – but I don’t really think the series will get boosted any higher then around 2 million viewers.
    Those number for last week’s episode were a series low. Its average is 1,579,000 for original episodes.

  9. kenny

    A18-49 => 1.1
    A18-34 => 1.2
    W18-34 => 1.6

    2 million viewers

    I don’t think it’s gonna be big deal, but I hope it’ll for them

  10. ryan

    ill be tuning in, but its hard cuz there up against Dancing With The sTars

  11. mark

    i’d say it still won’t go over the 2 million mark. maybe 1.7 million viewers.
    I hope it does go up but i doubt it.

  12. the128boy

    I doubt she’ll push it above a 1.0 demo.

  13. chrisjozo

    I’m gonna go with a .9 -1.0 range for Melrose in the 18-49 demo. I really don’t see Heather Locklear making that much of a difference at this point. Maybe if she were brought at the beginning like they did with the original cast of 90210 it might have helped but not now. Most people have already decided if they like the show and trying to change that now will be difficult.

  14. Samuel

    Nothing, nada, no analyze, just common sense.

  15. Hot Pocket

    Absolutely nothing not due to her but the show is a complete mess right now. It is down right awful and an embarrassment to the original.

    90210 hopefully goes up even more b/c this show is on fire creatively.

  16. ryan

    i hope it does well… i really like the cast now that, that terrible actress Ashlee Simpson is finally off the show

  17. bigboardboy28

    I have to agree with Hot Pocket that 90210 is amazing right now!!!!!!!!!

  18. I think under 2 Mio viewers! This show is dead. Perhaps this week a better rating, but next week it will be bad again.

  19. Christian

    Of course the ratings are going to trend downward sharply next week.. it’s a rerun! Monday and Tuesday shows are returning with new episodes in two weeks! Who knows what goes through Dawn’s pea brain.

  20. mike

    absolutely nothing

    this show is toast

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