Led by “Suite Life on Deck,” Disney Channel is the Week’s #1 TV Network in Target Kid Demos

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suite-life-on-deck

via press release:

2009

Weekly Ratings Highlights for November 9-15, 2009

Final National Ratings

Disney Channel Registers its 242nd Consecutive Weekly Win in Prime

in Kids 6-11, with the Streak at 239 Straight Weeks in Tweens 9-14

“Phineas and Ferb” Stands as TV’s No. 1 Animated Series in Kids 6-11

and Tweens 9-14, and Ranks 2nd Overall in the Key Demos

Friday’s All-New “The Suite Life on Deck” is TV’s No. 1 Telecast

in Kids 6-11, and Places No. 2 in Tweens 9-14

Disney Channel Delivers 2 of TV’s Top 4 Regularly Scheduled Series in Target Kids

Saturday’s “Mickey Mouse Clubhouse,” TV’s No. 1 Telecast With Preschoolers, is

the Series’ Most-Watched Telecast Ever in Total Viewers, and No. 2 in Kids 2-5

On Saturday, “Imagination Movers” Hit Series Highs in Total Viewers and Kids 2-5

Week of November 9, 2009

Powered by “Phineas and Ferb” and “The Suite Life on Deck,” Disney Channel registered its 242nd consecutive win in Prime in Kids 6-11 (966,000/3.9 rating) and 239th in Tweens 9-14 (796,000/3.3 rating), marking more than 4-1/2 years of dominance on a weekly basis.

The Playhouse Disney block had a banner week as Saturday morning’s 9 o’clock “Mickey Mouse Clubhouse,” the week’s No. 1 TV telecast with preschoolers, became the series’ most-watched telecast of all time in Total Viewers (2.99 million) and the second-most-watched in Kids 2-5 (1.20 million/7.2 rating).  At 10 o’clock, “Imagination Moversposted series highs in Total Viewers (2.71 million) and Kids 2-5 (1.01 million/6.1 rating).

Moreover, this week the Playhouse Disney delivered its largest weekly audience in nearly 3 months in Total Viewers (1.42 million) and in 5 months in Kids 2-5 (539,000/3.3 rating) – since week of 8/24/09 and week of 6/15/09, respectively.

  • “Phineas and Ferb” stood as TV’s No. 1 animated series in Kids 6-11 (1.34 million/5.5 rating) and Tweens 9-14 (1.04 million/4.3 rating), and placed 2nd among all TV programs in the key measures.
  • In addition, Friday’s original “Phineas and Ferb” (9:00 – 9:30 p.m.) qualified as the week’s No. 1 animated TV telecast in Kids 6-11 (1.86 million/7.6 rating) and Tweens 9-14 (1.49 million/6.1 rating).
  • Friday’s firstrun “The Suite Life on Deck” (8:30 – 9:00 p.m.) stood as the week’s No. 1 TV telecast in Kids 6-11 (2.17 million/8.8 rating), and placed No. 2 in Tweens 9-14 (1.79 million/7.4 rating).
  • In Kids 6-11, Disney Channel delivered 2 of TV’s Top 4 regularly scheduled series withPhineas and Ferb” (No. 2 – 1.34 million/5.5 rating) and “The Suite Life on Deck” (No. 4 – 1.13 million/4.6 rating).

  • In Tweens 9-14, Disney Channel held 2 of TV’s Top 4 regularly scheduled series withPhineas and Ferb” (No. 2 – 1.04 million/4.3 rating) and “The Suite Life on Deck” (No. 4 – 924,000/3.8 rating).

  • On an all play basis, Playhouse Disney’s “Mickey Mouse Clubhouse” (No. 3 – 803,000/4.8 rating) ranked No. 3 among all TV series among target preschoolers 2-5.

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 11/9-11/15/09). Ranks based on 000s, then rating. % change based on 000s.

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