NBC realizes that Sunday Night Football is just about the only thing it has going for its fall schedule, so in a choice between what to sacrifice, a regular season NFL game on Sunday Night Football, or the typical schedule date (late September) for the Emmy Awards, the Emmy Awards lost.
NBC will host the 62nd Primetime Emmy Awards to Sunday, August 29, 2010, the network said Wednesday. The move allows NBC to steer clear of a scheduling conflict with its Sunday Night Football franchise, and also means that the Emmys will have less original competition on the other broadcast networks.
via Broadcasting & Cable.
This year's Emmy Awards ratings on CBS (on September 20) were up from the historic lows last year, but still received a ratings beat down from the Sunday Night Football Cowboys / Giants game.