Comments on: NBC Knows Where Its Bread Is Buttered: Moves Emmy Awards To August 29

By: KK

KK — Fri, 20 Nov 2009 10:28:25 +0000

Have OPFRA host the Emmys and she can plug her new show and new network for three hours

By: William

William — Fri, 20 Nov 2009 00:33:21 +0000

NBC did this four years ago when they had the Emmys then and started the NFL Sunday Night games. Conan has hosted the last two Emmys on NBC. I wonder if Tina Fey would do it?

By: Chuck Tranberg

Chuck Tranberg — Thu, 19 Nov 2009 15:24:49 +0000

Why not put it on in September during the regular season during a week night? It would still get better ratings than most shows NBC would air anyway.

By: Travis

Travis — Thu, 19 Nov 2009 08:24:43 +0000

Jimmy Fallon should host he was funny at this past Emmys.

By: Hot Pocket

Hot Pocket — Thu, 19 Nov 2009 01:41:25 +0000

I think the Emmys had its best year within the last few years when it aired in late August back in 2006 so this is the perfect spot. I think the Emmys should start airing in late August for now on, football kills it every year and plus it should not air against stiff competition.

Great move by NBC.

By: Rob

Rob — Thu, 19 Nov 2009 01:38:08 +0000

How many of you remember when August was a sweeps month?

By: CK

CK — Thu, 19 Nov 2009 00:58:29 +0000

30 Rock has been on its game so far this season. Should likely get nominated if not win…yet again.
But watch out for Modern Family and Parks and Recreation.

By: Alex

Alex — Thu, 19 Nov 2009 00:19:21 +0000

This also means that when 30 Rock wins its next batch of Emmy’s NBC will be able to use it in all their promos for the new season next year…

By: Tom

Tom — Thu, 19 Nov 2009 00:06:51 +0000

The full article linked notes that NBC knew where its bread was buttered back in 2006, scheduling the Emmys in August then as well… and no Emmys since have topped those ratings.

So A) There’s no evidence of a Hollywood backlash because of this, B) ratings are unlikely to be impacted, outside of the usual year-over-year decline nearly all the awards shows have seen.

By: Matt

Matt — Wed, 18 Nov 2009 23:42:18 +0000

This will be an low ratings emmys.

But I don’t think August will take all the blame. If all of TV has lower ratings, why would we expect an awardshow for TV to have higher ratings?

By: Jeremy

Jeremy — Wed, 18 Nov 2009 23:29:47 +0000

Conan should host.

By: CK

CK — Wed, 18 Nov 2009 23:29:24 +0000

Ooops….30 Rock is NBC which is a broadcast net. Show still does not rock the ratings, though.

By: CK

CK — Wed, 18 Nov 2009 23:25:43 +0000

People watch TV in August when there is compelling programming (Olympics). The EMMYs will be as compelling to watch (for non TV industry folk) as the ratings of the nominees.
As has been the trend in recent years, lower rated, non-broadcast programs have been getting more and more nominations: Mad Men, 30 Rock, Breaking Bad, Damages, etc.
Unlikely NCIS will be nominated, so this will likely continue the trend of dwindling EMMY ratings irrespective of the month of airing.

By: Anonymous

Anonymous — Wed, 18 Nov 2009 23:18:32 +0000

August 29th? Wow, that’s like the second WORST week to pick for airing something like the Emmy’s…
(Christmas week being the worst probably)

By: Julia

Julia — Wed, 18 Nov 2009 23:15:31 +0000

Wasn’t it in August a few years ago? How bad were the ratings that year?