via press release:
Nickelodeon’sRanks as Basic Cable’s Number-One Entertainment Show with Total Viewers for the Week
Fanboy and Chum Chum Scores on Saturday Morning with Kids 6-11, 2-11
Nickelodeon’sscored again as basic cable’s top entertainment telecast among total viewers for the week, coming in behind only ESPN’s . –which year to date ranks as the number-one show with kids 2-11–drew 5.0 million total viewers and double- to triple-digit gains against both Nick’s own time period average and direct programming competition from other networks with the new episode, “iFind Lewbert's Lost Love” (Saturday, Nov. 14, 8 p.m., all times ET/PT).
In addition, a new Saturday morning episode of Nick's latest animated series Fanboy and Chum Chum—following its Nov. 6 debut as Nick’s highest-rated series premiere ever with kids—scored big with 1.6 million kids 6-11 and 2.5 million 2-11.
Highlights for the week (11/9/09-11/15/09) include:
- ranked as broadcast and basic cable’s top program with tweens 9-14 (9.1/2.0 million, +49% over last year). “iFind Lewbert's Lost Love" scored a 10.1/2.2 million with kids 6-11 (+29%) and was the number-one live-action show with kids 2-11 (7.7/2.7 million, +26%).
- Fanboy and Chum Chum’s “I, Fanboy/Berry Sick” (Saturday, Nov. 14, 10:30 a.m.) posted double-digit ratings gains, averaging 3.8 million total viewers (+17% in delivery), a 7.4 K6-11 rating (+28%) and a 7.0 K2-11 rating (+25%).
- The Penguins of Madagascar—which quarter to date follows Fanboy and Chum Chum as broadcast and basic cable’s number-two series among kids 2-11—debuted “All King, No Kingdom/Untouchable” (Nov. 14, 10 a.m.) to TV’s number-two spot with kids 2-11 for the week (behind only ). The new episode averaged 7.8/2.8 million K2-11 (+37%), an 8.0/1.7 million K6-11 (+31%) and 4.5 million total viewers (+30%).
- Nickelodeon scored a clean sweep as basic cable’s number-one network with kids 2-11, kids 6-11, tweens and total viewers, and drew the week’s top two kid-targeted telecasts ( and ) . Nickelodeon averaged 2.5 million persons 2+ (+5%), a 4.0/1.4 million K2-11 (+8%), 3.6/775,000 K6-11 (+6%) and 2.6/559,000 T9-14 (+4%).