TBS, TNT and truTV ratings notes
In its first week on TBS, the high-energy late-night series Lopez Tonight averaged more than 1,611,000 viewers; 1,165,000 households; 597,000 adults 18-34; and 1,026,000 adults 18-49.
- Lopez Tonight delivered outstanding growth for TBS in the 11 p.m. hour, with viewers up 53%, households up 41%, adults 18-34 up 61% and adults 18-49 up 58% when compared to the same time period for the prior four weeks.
- Among both adults 18-34 and 18-49, Lopez Tonight outdelivered the season-to-date averages for The Daily Show with Jon Stewart, The Late Late Show with Craig Ferguson, Late Night with Jimmy Fallon, Jimmy Kimmel Live and Last Call with Carson Daly. In addition, Lopez Tonight outdelivered the season-to-date average for Late Show with David Letterman and the series premiere of The Wanda Sykes Show among adults 18-34.
- Lopez Tonight on TBS averaged a viewer median age of 33 last week, which is younger than all competing late-night talk shows.
- Lopez Tonight was a big hit on the multicultural front, with Hispanic viewers accounting for 33% of the audience, while African-American viewers accounted for 24%. In addition, the series enjoyed a higher concentration of Hispanic viewers (33%), Hispanic adults 18-34 (40%) and Hispanic adults 18-49 (34%) than any late-night talk show on the broadcast networks.
- TBS’s Monday night premiere of Lopez Tonight was simulcast on TNT and truTV and was sampled by a total of 3.2 million viewers over the three networks. By itself, TBS’s premiere-night telecast delivered 1.8 million viewers. On Tuesday, the show delivered 1.4 million viewers, followed by 2 million viewers on Wednesday and 1.3 million viewers on Thursday.
Wednesday night on TBS, Tyler Perry’s House of Payne ranked as ad-supported cable’s #1 sitcom for the week among adults 18-49, with 1.8 million for the 9:30 p.m. episode and 1.6 million for the 9 p.m. episode. It also scored the top two comedy spots among adults 25-54, and the 9:30 p.m. episode ranked as the top comedy among viewers (3,296,000).
TNT’s coverage of the 2009-10 NBA season continues to outpace last year’s record-breaking regular season with tremendous year-over-year increases. Through eight games, TNT is averaging a 1.6 national household rating, up 33% over last year’s first eight games (1.2 national household rating). In addition, delivery of viewers is up 36% (2,373,000 in 2009 vs. 1,745,000 in 2008), while delivery of households is up 34% (1,799,000 vs. 1,343,000).
TNT’s NBA coverage has also seen significant increases in key demos:
- Adults 18-34: +39% (813,000 in 2009 vs. 586,000 in 2008)
- Adults 18-49: +30% (1,349,000 vs. 1,039,000)
- Adults 25-54: +33% (1,192,000 vs. 894,000)
- Men 18-34: +40% (608,000 vs. 433,000)
- Men 18-49: +34% (979,000 vs. 731,000)
- Men 25-54: +40% (867,000 vs. 619,000)
Source: Nielsen Media Research, Live + Same Day data. NBA Regular Season on TNT through first three weeks, 11/04/1994 through 11/12/09.
truTV chalked up another outstanding week, ranking among ad-supported cable’s Top 10 networks in primetime delivery of adults 18-49 (573,000).
- truTV experienced strong growth in prime compared to the same week last year, with adults 18-34 up 26%, adults 18-49 up 20%, adults 25-54 up 19%, men 18-34 up 19%, men 18-49 up 29% and men 25-54 up 15%.
- Also sparking truTV for the week was the series premiere of Full Throttle Saloon (Tuesday, Nov. 10, 10-11p.m.), which delivered more than 1.3 million viewers and 790,000 adults 18-49.
- The premiere of Full Throttle Saloon also ranked among cable’s Top 5 entertainment programs in the time period among men 25-54 (494,000).
- The week was boosted by the fifth season premiere of Operation Repo (Monday, Nov. 9, 10-10:30 p.m.), which scored truTV’s most-watched series telecast of all time among viewers (2,212,000) and households (1,614,000).
- The premiere of Operation Repo ranked second in its time period among cable entertainment programs in delivery of viewers and households, as well as among adults 18-34 (627,000); adults 18-49 (1,264,000); adults 25-54 (1,175,000); men 18-49 (716,000); and men 25-54 (682,000). It ranked third in its time period among cable entertainment programs in delivery of men 18-34 (316,000).
Cartoon Network/Adult Swim notes already have been posted separately.