In its first week on TBS, the high-energy late-night seriesaveraged more than 1,611,000 viewers; 1,165,000 households; 597,000 adults 18-34; and 1,026,000 adults 18-49.
- delivered outstanding growth for TBS in the 11 p.m. hour, with viewers up 53%, households up 41%, adults 18-34 up 61% and adults 18-49 up 58% when compared to the same time period for the prior four weeks.
- Among both adults 18-34 and 18-49, outdelivered the season-to-date averages for The with Jon Stewart, The Late with Craig Ferguson, Late Night with Jimmy Fallon, Jimmy Kimmel Live and with Carson Daly. In addition, outdelivered the season-to-date average for with David Letterman and the series premiere of The Wanda Sykes Show among adults 18-34.
- on TBS averaged a viewer median age of 33 last week, which is younger than all competing late-night talk shows.
- Lopez Tonight was a big hit on the multicultural front, with Hispanic viewers accounting for 33% of the audience, while African-American viewers accounted for 24%. In addition, the series enjoyed a higher concentration of Hispanic viewers (33%), Hispanic adults 18-34 (40%) and Hispanic adults 18-49 (34%) than any late-night talk show on the broadcast networks.
- TBS’s Monday night premiere of Lopez Tonight was simulcast on TNT and truTV and was sampled by a total of 3.2 million viewers over the three networks. By itself, TBS’s premiere-night telecast delivered 1.8 million viewers. On Tuesday, the show delivered 1.4 million viewers, followed by 2 million viewers on Wednesday and 1.3 million viewers on Thursday.
Wednesday night on TBS, Tyler Perry’s House of Payne ranked as ad-supported cable’s #1 sitcom for the week among adults 18-49, with 1.8 million for the 9:30 p.m. episode and 1.6 million for the 9 p.m. episode. It also scored the top two comedy spots among adults 25-54, and the 9:30 p.m. episode ranked as the top comedy among viewers (3,296,000).
TNT’s coverage of the 2009-10 NBA season continues to outpace last year’s record-breaking regular season with tremendous year-over-year increases. Through eight games, TNT is averaging a 1.6 national household, up 33% over last year’s first eight games (1.2 national household rating). In addition, delivery of viewers is up 36% (2,373,000 in 2009 vs. 1,745,000 in 2008), while delivery of households is up 34% (1,799,000 vs. 1,343,000).
TNT’s NBA coverage has also seen significant increases in key demos:
- Adults 18-34: +39% (813,000 in 2009 vs. 586,000 in 2008)
- Adults 18-49: +30% (1,349,000 vs. 1,039,000)
- Adults 25-54: +33% (1,192,000 vs. 894,000)
- Men 18-34: +40% (608,000 vs. 433,000)
- Men 18-49: +34% (979,000 vs. 731,000)
- Men 25-54: +40% (867,000 vs. 619,000)
Source: Nielsen Media Research, Live + Same Day data. NBA Regular Season on TNT through first three weeks, 11/04/1994 through 11/12/09.
truTV chalked up another outstanding week, ranking among ad-supported cable’s Top 10 networks in primetime delivery of adults 18-49 (573,000).
- truTV experienced strong growth in prime compared to the same week last year, with adults 18-34 up 26%, adults 18-49 up 20%, adults 25-54 up 19%, men 18-34 up 19%, men 18-49 up 29% and men 25-54 up 15%.
- Also sparking truTV for the week was the series premiere of Full Throttle Saloon (Tuesday, Nov. 10, 10-11p.m.), which delivered more than 1.3 million viewers and 790,000 adults 18-49.
- The premiere of also ranked among cable’s Top 5 entertainment programs in the time period among men 25-54 (494,000).
- The week was boosted by the fifth season premiere of (Monday, Nov. 9, 10-10:30 p.m.), which scored truTV’s most-watched series telecast of all time among viewers (2,212,000) and households (1,614,000).
- The premiere of ranked second in its time period among cable entertainment programs in delivery of viewers and households, as well as among adults 18-34 (627,000); adults 18-49 (1,264,000); adults 25-54 (1,175,000); men 18-49 (716,000); and men 25-54 (682,000). It ranked third in its time period among cable entertainment programs in delivery of men 18-34 (316,000).
Cartoon Network/Adult Swim notes already have been posted separately.