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UPDATED TV Ratings Tuesday: Melrose Place Gets Locklear Ratings Bump, V Keeps Falling

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November 18th, 2009

MELROSE PLACE

Scoreboard CBS NBC ABC FOX Uni CW
rating: Adults 18-49 3.4/9 3.0/8 2.7/7 2.4/7 1.5/4 0.9/3
Rating: Adults 18-34 2.3/7 2.3/7 1.9/6 2.5/7 1.7/5 1.3/4
Total Viewers (million) 15.926 8.284 10.932 5.984 3.840 1.838


The return of Heather Locklear gave a bump to Melrose Place's ratings. It had only the slightest increase to a 0.8 rating for adults 18-49 (vs. a 0.7 last week), but did better among youth increasing to a 1.1 rating for adults 18-34 (vs. a 0.8 last week) and a 1.6 rating for women 18-34 (vs. a 1.2 last week) . That's slightly better than I expected in the women's 18-34 demos, but less in the other two categories. Those numbers, which are unlikely to be maintained, are not going to save the show. ABC's V ratings continued to fall, to a 3.1 adults 18-49 rating, down 16% from last week.

The ratings for Melrose Place were it's best since October 6 for women 18-34 and women 18-49 (1.1 rating). It was also up from last week's series lows across the board. 90210 drew a 1.1 rating for adults 18-49, down 8% from last week.

As V continued to fall, Dancing with the Stars was down 9% vs. last Tuesday to a 3.2 rating. the forgotten was flat vs. last week with a 1.9 rating, losing again to The Jay Leno Show.

Except for it's 8pm Merry Madagascar special, NBC was largely status quo, with Biggest Loser down 3% from last week with a 3.7 rating, and The Jay Leno Show up 5% to a 2.0 rating.

CBS' entire lineup slipped to either season or series lows. NCIS was down 7% vs. last week to a 4.1 adults 18-49 rating, its lowest of the season. NCIS:LA was down 8% to a 3.4 rating, a series low. The Good Wife was down 7% to a 2.6 rating, also a series low.

Fox's So You Think You Can Dance was up 4% from last week to a 2.4 adults 18-49 rating.

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (1.0/5 in 18-49 in local people meters) defeated CBS's Late Show (0.8/4) in Nielsen's 24 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) topped CBS's Late Late Show (0.5/3).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 3.9 11 19.635
ABC V 2.9 8 8.997
NBC Merry Madagascar (special) 2.9 8 8.960
FOX So You Think You Can Dance 2.5 7 6.446
CW 90210 1.1 3 2.148
8:30 CBS NCIS 4.3 11 20.841
NBC The Biggest Loser 3.6 10 9.641
ABC V 3.3 9 9.514
FOX So You Think You Can Dance 2.6 7 6.626
CW 90210 1.1 3 2.123
9:00 NBC The Biggest Loser 3.7 10 9.529
CBS NCIS: Los Angeles 3.4 9 15.213
ABC Dancing with the Stars 3.2 8 15.496
FOX So You Think You Can Dance 2.3 6 5.464
CW Melrose Place 0.8 2 1.574
9:30 NBC The Biggest Loser 3.7 10 9.432
CBS NCIS: Los Angeles 3.3 9 14.408
ABC Dancing with the Stars 3.2 8 16.213
FOX So You Think You Can Dance 2.3 6 5.400
CW Melrose Place 0.8 2 1.508
10:00 CBS The Good Wife 2.6 7 12.771
ABC the forgotten 2.1 6 8.568
NBC The Jay Leno Show 2.1 6 6.464
10:30 CBS The Good Wife 2.6 8 12.689
NBC The Jay Leno Show 1.8 6 5.676
ABC the forgotten 1.7 5 6.804

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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