Site Logo

'

UPDATED TV Ratings Tuesday: Melrose Place Gets Locklear Ratings Bump, V Keeps Falling

Categories: '

Written By

November 18th, 2009

MELROSE PLACE

Scoreboard CBS NBC ABC FOX Uni CW
Rating: Adults 18-49 3.4/9 3.0/8 2.7/7 2.4/7 1.5/4 0.9/3
Rating: Adults 18-34 2.3/7 2.3/7 1.9/6 2.5/7 1.7/5 1.3/4
Total Viewers (million) 15.926 8.284 10.932 5.984 3.840 1.838


The return of Heather Locklear gave a bump to Melrose Place's ratings. It had only the slightest increase to a 0.8 rating for adults 18-49 (vs. a 0.7 last week), but did better among youth increasing to a 1.1 rating for adults 18-34 (vs. a 0.8 last week) and a 1.6 rating for women 18-34 (vs. a 1.2 last week) . That's slightly better than I expected in the women's 18-34 demos, but less in the other two categories. Those numbers, which are unlikely to be maintained, are not going to save the show. ABC's V ratings continued to fall, to a 3.1 adults 18-49 rating, down 16% from last week.

The ratings for Melrose Place were it's best since October 6 for women 18-34 and women 18-49 (1.1 rating). It was also up from last week's series lows across the board. 90210 drew a 1.1 rating for adults 18-49, down 8% from last week.

As V continued to fall, Dancing with the Stars was down 9% vs. last Tuesday to a 3.2 rating. the forgotten was flat vs. last week with a 1.9 rating, losing again to The Jay Leno Show.

Except for it's 8pm Merry Madagascar special, NBC was largely status quo, with Biggest Loser down 3% from last week with a 3.7 rating, and The Jay Leno Show up 5% to a 2.0 rating.

CBS' entire lineup slipped to either season or series lows. NCIS was down 7% vs. last week to a 4.1 adults 18-49 rating, its lowest of the season. NCIS:LA was down 8% to a 3.4 rating, a series low. The Good Wife was down 7% to a 2.6 rating, also a series low.

Fox's So You Think You Can Dance was up 4% from last week to a 2.4 adults 18-49 rating.

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (1.0/5 in 18-49 in local people meters) defeated CBS's Late Show (0.8/4) in Nielsen's 24 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) topped CBS's Late Late Show (0.5/3).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 3.9 11 19.635
ABC V 2.9 8 8.997
NBC Merry Madagascar (special) 2.9 8 8.960
FOX So You Think You Can Dance 2.5 7 6.446
CW 90210 1.1 3 2.148
8:30 CBS NCIS 4.3 11 20.841
NBC The Biggest Loser 3.6 10 9.641
ABC V 3.3 9 9.514
FOX So You Think You Can Dance 2.6 7 6.626
CW 90210 1.1 3 2.123
9:00 NBC The Biggest Loser 3.7 10 9.529
CBS NCIS: Los Angeles 3.4 9 15.213
ABC Dancing with the Stars 3.2 8 15.496
FOX So You Think You Can Dance 2.3 6 5.464
CW Melrose Place 0.8 2 1.574
9:30 NBC The Biggest Loser 3.7 10 9.432
CBS NCIS: Los Angeles 3.3 9 14.408
ABC Dancing with the Stars 3.2 8 16.213
FOX So You Think You Can Dance 2.3 6 5.400
CW Melrose Place 0.8 2 1.508
10:00 CBS The Good Wife 2.6 7 12.771
ABC the forgotten 2.1 6 8.568
NBC The Jay Leno Show 2.1 6 6.464
10:30 CBS The Good Wife 2.6 8 12.689
NBC The Jay Leno Show 1.8 6 5.676
ABC the forgotten 1.7 5 6.804

-

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

(453) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. JacJac

    So glad V is tanking. Such a horrible show. Got through about 10 minutes of the pilot before I couldn’t take it anymore.

  2. Travis Yanan reported different numbers for the 18-34 demos. That’s a huge bump that all exists within the 18-49 demo, but had almost zero effect on it. You sure you’re not looking at 90210′s numbers?

  3. John

    But doesn’t Locklear make the show more expensive? What is she getting, $20,000/episode or $30,000/episode? How does that factor into renew/cancel decisions?

  4. Perhaps V will be the next “quiet success” for ABC?

  5. JR

    If “V” dropped another 16%, that would bring it to around 9 million overall viewers. Not too bad- I mean, ABC has no trouble renewing shows that get 7.5m-8m for the whole season (or even less than that).

  6. Looking at your average for CW, I would guess you are. If 90210 got 1.5 (which would be on par for it) and MP got 1.1, the average is 1.3.

    Edit: And you corrected it. :)

  7. Samuel

    Wow, nearly double in both demos for Melrose place, lets see if it keeps up next week. The CW must be delighted.

  8. Freelancer

    I don’t hate V, but it’s clearly not a very good show. I’m not very enthousistic to see it renewed for another season. I cannot wait to see other results.

  9. Samuel

    Never mind…

  10. My Review on Last night’s Show:

    (ABC) V 8.5/10 <— My Points
    (CBS) NCIS: Los Angeles 8.2/10

    I did not the 10pm slot, because i went to sleep. :)

  11. Samuel, no where near double. Bill got it wrong at first. Go look again.

  12. KHL

    I thought networks (especially ABC) renewed on 18-49 numbers, not overall viewers. So another 15%ish drop would bring V to the high 2s in the demo, which is still renewable (look at Castle) but if it doesn’t stop dropping it’ll fall into cancellation range eventually.

  13. rick

    what i find strange is how melrose has an inability to pull in viewers despite it being a competant show that for the cw is actually really good

  14. Tego Livi

    I’m not surprised at all V is sliding, because the original show it’s based on was not really all that successful. The miniseries that aired originally was a success (ratings-wise, anyway), but the series only ran for parts of 2 seasons on a network that was not doing well. Producers are remaking things that were cult successes at best the first time around. I think people are confusing what THEY liked with what the general public liked. One of my favorite shows as a teen was Flamingo Road, but that doesn’t mean I think it should be remade.

  15. KHL, the problem is that renewal decisions are not made in November, and V is taking a very long hiatus after next week. If it comes back in March in the 3s, I’ll be shocked.

  16. ryan

    HMM,Melrose was really good last night

  17. Devorak

    Well, I’d made it up to the beginning of the 2nd episode.

    From Scott “Newsboy” Wolf choosing his career over the human race, to FBI mom asking her son to stay away from the Visitors, “Do it for me.” Naturally, any mother would hide the truth of danger from her only son, because.. uh.. she must hate the boy.

    If your writing is so horrible that you have to make the characters appear pathetically weak and lame, just to make the plot work, you fail.

    It’s a rehash, so can’t give kudos to the concept.
    I do like the acting and visuals.
    But the writing is just too awful to waste time getting invested into this show.

    I expect a full season pickup, but ending on the bubble come the Fall 2010 scheduling.

  18. rick

    v will return in march to high 1s or low 2s and be pulled within a week or 2 and burnt off on fridays or saturdays

  19. ...

    i don’t get why people root for shows to be cancelled. that’s such a bad attitude to have. just watch your shows, enjoy them, and root for them to be successful.

  20. XSEDrake

    It’s actually rather smart of CW to hold off a week on a new ep of Melrose. Next week will see big numbers for the DWTS finale. It should be interesting to see if MP can pull in some more viewers with a little less competition.

© 2009 TVbytheNumbers, all rights reserved. Zap2it Partner