TV Continues To Dominate Consumer Media Usage

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via Television Bureau of Advertising:

Consumer-Media-Usage

A18+ was the bases for estimates for newspapers, consumer books, consumer magazines, out-of-home, yellow pages, home video and in-flight entertainment.

P12+ was the bases for estimates for Total TV, radio, recorded music, movies in theaters, videogames, consumer Internet and mobile content.

(1) Total TV includes Network-affiliated stations, Independent and Public stations, and Basic and Premium Cable, Satellite & RBOC Networks.

(2) Internet and mobile use of traditional media, such as downloaded music, newspaper websites or info alerts, e-books, cable modems, online video of TV programs and internet radio, was included in the traditional media segment, not in pure-play internet or mobile content. Pure-play internet and mobile services includes telecommunications access, such as DSL and dial-up, but not cable modems, pure-play content, such as eHarmony, GameSpy and MobiTV, and mobile instant messaging and e-mail alerts.

(3) Playback of prerecorded VHS cassettes and DVDs only.

Source: Veronis Suhler Stevenson Twenty-Second Edition 2009-2013

blog comments powered by Disqus