via Television Bureau of Advertising:
A18+ was the bases for estimates for newspapers, consumer books, consumer magazines, out-of-home, yellow pages, home video and in-flight entertainment.
P12+ was the bases for estimates for Total TV, radio, recorded music, movies in theaters, videogames, consumer Internet and mobile content.
(1) Total TV includes Network-affiliated stations, Independent and Public stations, and Basic and Premium Cable, Satellite & RBOC Networks.
(2) Internet and mobile use of traditional media, such as downloaded music, newspaper websites or info alerts, e-books, cable modems, online video of TV programs and internet radio, was included in the traditional media segment, not in pure-play internet or mobile content. Pure-play internet and mobile services includes telecommunications access, such as DSL and dial-up, but not cable modems, pure-play content, such as eHarmony, GameSpy and MobiTV, and mobile instant messaging and e-mail alerts.
(3) Playback of prerecorded VHS cassettes and DVDs only.
Source: Veronis Suhler Stevenson Twenty-Second Edition 2009-2013
This isnt relevant to the article, but this is very big news TVBTN staff, HARPO has just announced that The Oprah Winfrey Show will end on September 25, 2011. It will be the 25th season by then.
Junior G., did what you read simultaneously announce that it would be moving to the OWN (Oprah Winfrey Network)?
Edit: Hmm, the NY Times talks about OWN but does not specifically mention she is moving her show there.
No, I read that she will be paying full attention to her network, but did now say that the show will move there.
I’m sorry I meant that it did [not] say that the show will move there.
Yes Bill, I was reading that New York Times Article and a WABC article.
that videogames number seems low, after all, the videogame Modern Warfare 2 just sold the most units (in a 24hr period) of any entertainment medium ever
This chart and this article’s title is misleading. The internet dominates people’s time now more than TV. Read the footnotes and you’ll see the chart creators omitted regular internet usage. All past studies I’ve seen, the internet is now the main media for a wide margin.
While avid gamers play a whole lot more than 107 hours per year, the number of avid gamers when compared with the overall population is pretty low, bringing down the average.
Yay for TV, but
for Educational Books
That comes to an average of 4.6 hours per person per day of TV. I really doubt it’s that high, the Television Bureau of Advertising is clearly going to be biased.
undc23, that number for TV viewing isn’t terribly different than others from a variety of sources we’ve seen, and continue to see. Like this recent one from Nielsen.
One problem with this chart is that it does not represent the desired demographics.
Of all the families and people that I know this would be about right for the oldest sector of the population. The younger you get the less time on TV is my observation. Also how many people are sitting at the TV with a laptop on their knees in order to be with the family but not paying attention to the TV at all. Where do they count?
I would also say that most people that I know that are under 35 spend at least as much time on the computer as on TV. Heck now a lot people are putting computers in the kitchen so that can keep in touch while preparing(note I did not say cooking) supper.
The other thing on this chart that I found very surprising is the radio. Most people that I know under 40 very seldom listen to radio. Heck I take a portable hand/crank radio into the bush with me when I am cutting wood but get into a younger person’s car and their IPod is plugged in right away.
I personally doubt very much this chart.
Scott, I don’t agree with your conclusion that the internet is now the dominant medium, but I do have to agree that they way they defined internet use in this analysis seems ridiculous.
If you’re watching video on the internet, you’re on the internet! You’re not literally watching a television set. So why count it that way?