via press release:
November 20, 2009
Fringe Ratings Report: ABC Daytime Programming
Week of November 9, 2009
Delivering its Largest Weekly Audience in Over 2 Years in Women 18-34, “General Hospital” is the Week’s No. 1 Program in Daytime in the Key Demo
“General Hospital’s” Garners a 9-Month High in Women 18-49, With This Week
“All My Children’s” and “One Life To Live’s” Most-Watched Week in 5 Months
“General Hospital,” “All My Children” and “One Life To Live” Deliver
at Their Highest Levels in Total Viewers in Over 7 Months
ABC Airs 3 of Daytime’s Top 5 Programs in Women 18-49,
With All Shows Placing Among the Top 5 in Women 18-34
ABC Daytime
- The week’s No. 1 program in Daytime in Women 18-34 (412,000/1.2 rating), this week ranked as “General Hospital’s most-watched week in more than 2 years – since week of 9/17/07.
- “General Hospital” hit a 9-month high in Women 18-49 (976,000/1.5 rating – since week of 2/2/09), while “One Life To Live” (806,000/1.2 rating) and “All My Children” (752,000/1.1 rating) hit a 5-month high in the target measure -- since week of 6/8/09 and 6/1/09, respectively.
- “General Hospital” (2.82 million), “All My Children” (2.75 million) and “One Life To Live” (2.69 million) all deliver their largest weekly audiences in Total Viewers in more than 7 months – since week of 3/23/09.
- In Women 18-49, ABC aired 3 of Daytime’s Top 5 programs: “General Hospital” (No. 2 – 1.5 rating/976,000), “The View” (No. 3T – 1.4 rating/924,000) and “One Life to Live” (No. 5T – 1.2 rating/806,000).
- In Women 18-34, all ABC shows positioned among Daytime’s Top 5: “General Hospital” (No. 1 – 1.2 rating/412,000), “The View” (No. 2T – 1.1 rating/357,000), “One Life to Live” (No. 5T – 0.9 rating/314,000) and “All My Children” (No. 5T – 0.9 rating/299,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 9, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.62 million No. 1 NBC 1.4/912,000
No. 2 NBC 3.06 million No. 2 ABC 1.3/865,000
No. 3 ABC 3.03 million No. 3 CBS 1.1/732,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.7/1.14 million
General Hospital ABC 1.5/976,000
The View ABC 1.4/924,000
Days Of Our Lives NBC 1.4/912,000
One Life to Live ABC 1.1/806,000
Source: NTI, Live + Same Day: Week of 11/9/09. All ranks based on rating unless otherwise noted..
