via press release:
Quick Take for Friday, November 20, 2009
(Fast Affiliate Live + Same Day Ratings)
Finishing No. 1 on the Night in Young Adults, ABC Attracts its Biggest Friday Audience in 9 Months and its Top Adult 18-49 Number in Nearly 8 Months
“Shrek the Third” Generates ABC’s Top Adult 18-49 Number in the Time Slot
Since Early February and its Largest Audience Since the Beginning of March
ABC News’ “” Wins the 10 O’clock Hour in Viewers and Key Adults,
Drawing the Newsmagazine’s 2nd-Biggest Audience in the Last 8 Months
Friday Night (8:00-11:00 p.m.)
ABC finished No. 1 on Friday among young Adults: Adults 18-49 (1.9/6-tie) and Adults 18-34 (1.5/6).
- Hitting season-highs, ABC drew is biggest Friday night audience (6.8 million) in 9 months and its highest Adult 18-49 number (1.9/6) in nearly 8 months – since 2/13/09 and 3/27/09, respectively.
“ABC Friday Movie of the Week: Shrek the Third ” (8:00-10:00 p.m.)
The “ABC Friday Movie of the Week: Shrek the Third" finished in a virtual-tie for first place with CBS’ original dramas in its 2-hour time period among Adults 18-49 (1.9/6 vs. 2.0/6), while placing a definitive No. 1 with Adults 18-34 (1.7/5). With the movie, ABC was also the top-rated broadcaster from 8:00-10:00 p.m. with Teens 12-17 (1.1/4) and Kids 2-11 (2.7/9).
- “Shrek the Third” generated ABC’s best numbers in the 2-hour time period since early March in Total Viewers (6.3 million) and since the beginning of February in Adults 18-49 (1.9/6) – since 3/6/09 and 2/6/09, respectively. The theatrical turned-in ABC’s strongest performance in the time slot with Teens 12-17 and Kids 2-11 in almost 1 year – since 12/5/08.
“ ” (10:00-11:00 p.m.)
ABC News’ "4th week in a row for the ABC news magazine to finish No. 1 in the hour among Adults 18-49.," featuring the continuation of Barbara Walters’ headline-making interview with former Vice Presidential candidate and Alaska Governor , won the 10 o’clock hour in Total Viewers (7.9 million), Adults 18-49 (1.8/6) and Adults 25-54 (2.5/7). It was the
- " " produced its 2nd-biggest audience in the last 8 months (since 3/27/09), behind only the two-weeks-ago telecast of the newsmagazine featuring Diane Sawyer’s exclusive interview with Rihanna.
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/20/09.