via press release:
ESPN’s Monday Night Football Wins the Night in Key Male and Adult Demos
Last night, ESPN’s Monday Night Football game – the Tennessee Titans’ 20-17 victory over the Houston Texans – earned an 8.9 rating, representing an average of 8,791,000 households (12,100,000 viewers – P2+). As it has each week this season, MNF led all the night’s programs (broadcast or cable) in all key male demos and people 18-34.
For 2009, MNF telecasts represent cable’s 11 most-viewed telecasts in terms of both household impressions and total viewers year to date. Through 11 weeks (12 games) of the NFL season, ESPN’sMNF is averaging a 10.2 rating and 10,097,000 households (14,018,000 P2+), up 12 percent, 14 percent and 14 percent, respectively, from last season.
ESPN.COM
ESPN.com had 74.1 million page views to NFL content accessed via computers and mobile devices for Monday thru Tuesday at noon -- up 24 percent from the comparable time period last year. Specifically, page views for the NFL section on computers and mobile were up 9 percent from last year. Additionally, ESPN.com streamed 1.5 million NFL related videos.
UNDEFEATED SAINTS (10-0) HOST PATRIOTS NEXT WEEK ON MNF
Next week’s ESPN MNF game on Nov. 30 features one of the top matchups of the season when Drew Brees and the undefeated New Orleans Saints (10-0) host Tom Brady and the AFC East-leading New England Patriots (7-3) at 8:30 p.m. ET. ESPN’s game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.
This was definitely one of the year’s best games and this is a rising rivalry here. I love it that the NFL can put any matchup out there even the Browns and Ravens and still promote those two teams enough to get a solid rating during the regular season. Something MLB should take a look at.
Next week’s game is going to be a blockbuster. This has got to be the most important game MNF has ever had since its move over to ESPN. Wouldn’t be surprise if it reaches 20 million viewers or passes Favre’s rating. I think it’ll have to be close all the way through though.
In the Obama/Oprah Christmas Special story, Robert was lamenting the fact that Bill posted these stats and nobody seems to care. I’m just not sure what he expects people to say about this. A headline that says “MNF wins the night in key male demos” is about as interesting as a headline that says “Water is wet.”
Devdog, I was not lamenting that nobody cares about THIS information. I completely get that. I was lamenting that Bill opted to post this instead of the Oprah Whitehouse XMas special and missed out on the HUGE Drudge link!