Fox, CBS Share Ratings Demo Leads After Nine Weeks
Season To Date Ratings
ABC and CBS both chipped away at Fox’s adults 18-49 ratings season to date lead in the past week, but if Fox doesn’t completely collapse in the next seven weeks it could hang onto the seasonal lead until American Idol and 24 arrive and its annual spring ratings beatdowns resume.
Fox continued to hold it’s big lead in adults 18-34 ratings. This season is shaping up to be a huge margin of victory for them in that demo. CBS continues to hold both the adults 25-54 rating title (which Fox may challenge depending on how Idol does), and the average viewership title, which is unlikely to be challenged.
Ratings Increase / Decrease: 2009-10 Season vs. 2008-9 Season
Not much of a change in the most recent week with the changes vs. last season. Fox continues to be the only English broadcast network up in all categories vs. last season. While they were certainly helped by a big improvement in the World Series numbers, they were well ahead of last season before the baseball playoffs began.
The CW is ahead vs. last season in viewership and adults 18-49 and 18-34, but they should be well ahead of last season across the board considering their automatic boost to their seasonal ratings averages just by dumping Sunday nights. Compared to last season, the CW’s current situation is a disappointment.
CBS is down or flat across the board. And after reading about how terribly NBC has been doing, but little on ABC’s woes, NBC is finally opening up a bit of a gap with ABC vs. last season, and is now doing noticeably worse in all the adult demo categories.
Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.
Note that the chart includes RATINGS not VIEWERSHIP as was typical in our weekly network ratings posts prior to July, 2009.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.