via press release:
November 25, 2009
Quick Take for Tuesday, November 24, 2009
(Fast Affiliate Live + Same Day Ratings)
Marking Season Highs on the Night with Viewers and Young Adults, ABC
Is No. 1 on the Final Tuesday of the ‘09 November Sweep in Adults 18-49
Finishing as the Second-Most-Watched TV Show at 8pm to CBS’ “,” ABC Freshman “V” Tops Time-Slot Regulars NBC’s “ ” and Fox’s “Dance”
Hitting Season-Highs on the Night, ABC’s “DWTS” Finale Soars to the Top of its
Time Slot, Beating No. 2 CBS by 4.4 Million Viewers and by 23% in Adults 18-49
Tuesday Night (8:00-11:00 p.m.)
Hitting Tuesday season highs in Total Viewers (15.9 million) and Adults 18-49 (3.9/11), ABC finished No. 1 on the final Tuesday of the November Sweep in the key young adult sales demographic.
“V” (8:00-9:00 p.m.)
ABC freshman “V” (9.2 million) finished as the second-most-watched TV show in the 8 o’clock hour to CBS’ top performer “,” outdrawing time-period veteran NBC’s “ ” by 6% (8.7 million) and Fox’s “ ” by 53% (6.0 million).
- Based on Nielsen’s first round of data for the new series, ABC’s “V” is showing enormous gains over its first-reported numbers through DVR playback, picking up an average +2.4 million viewers and an additional +1.0 Adult 18-49 point from the Live + Same Day number to the Live + 7 Day DVR finals.
“ the Results Show” (9:00-11:00 p.m.)
On its 9th season finale, ABC’s “the Results Show” pulled in an average audience of 19.2 million viewers and a 4.3 rating, 12 share with Adults 18-49. Singer, actor, TV presenter Donny Osmond was crowned Season 9 champion and awarded the coveted mirror ball trophy. Opposite stiff sweep competition during its 2-hour broadcast, including CBS’ original dramas (“ : LA”/” ”), as well as the second hours of NBC’s “ ” and Fox’s “ ,” the season closer of “Dancing” towered over its closest time period competition (CBS) by 4.4 million viewers and by 23% in Adults 18-49 (14.8 million and 3.5/10).
- “DWTS the Results” gained audience throughout its telecast, surging by 3.0 million viewers (17.5 million to 20.5 million) and by 21% in Adults 18-49 (3.9/11 to 4.7/13) from its first half-hour to its final half-hour.
- “season highs on the night in Total Viewers and Adults 18-49. the Results” hit
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 33% currently, from 28% at the same point
in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/24/09. DVR Playback = w/o 11/2/09.