Days Of Our Lives Equals Its Highest Women 18-49 Rating In 11 Months

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via press release:

‘DAYS OF OUR LIVES’ EQUALS ITS HIGHEST WOMEN 18-49 RATING IN 11 MONTHS AND ITS TOP WOMEN 18-34 RESULT IN 10 MONTHS
FOR THE NOVEMBER 16-20 WEEK, ‘DAYS’ TIES FOR #1 IN THE VALUABLE WOMEN 18-34 DEMO

THIS SEASON, ‘DAYS’ IS GENERATING ITS BIGGEST AUDIENCES IN WOMEN 18-49 AND TOTAL VIEWERS IN THREE YEARS

‘DAYS’ IS DELIVERING THE SEASON’S BIGGEST YEAR-TO-YEAR GAINS FOR ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND WOMEN 18-49

UNIVERSAL CITY, Calif. – November 30, 2009 – For the week of November 16-20, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) ranked #2 among network daytime series in women 18-49 rating and tied for #1 in the women 18-34 demo.  “Days” matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in 10 months (since the week of January 12-16).

Compared with the same week last year, “Days” was up 15 percent last week in women 18-49 viewers (946,000 vs. 820,000), 24 percent in women 25-54 (1.064 million vs. 855,000) and 16 percent in total viewers (3.1 million vs. 2.7 million).

Season to date, “Days” is tied for #2 in both the women 18-49 race and the women 18-34 category.

“Days” is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.

Season to date, “Days” is up 10 percent in women 18-49 (987,000 vs. 901,000), up 14 percent in women 25-54 (1.075 million vs. 946,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million).  “Days” is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers.

Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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