CBS Wins Thanksgiving Week In Viewers And Adults 25-54

Categories: Network TV Press Releases

Written By

December 1st, 2009

via press release:

CBS WINS THANKSGIVING WEEK IN VIEWERS AND ADULTS 25-54

CBS Has Six of the Top 10 Programs

"How I Met Your Mother" Hits Season-High Adult 18-49 rating

"The Big Bang Theory" Posts Largest Audience Ever and is the Week's Top Scripted Program in Key Demos

"'NCIS: Los Angeles" Notches Highest Adult 18-49 Rating Since

Season Premiere

CBS Wins 9th Straight November Sweep in Viewers; Places First in Adults 25-54 and Second in Adults 18-49

CBS placed first during Thanksgiving week in viewers and adults 25-54, a week that included the largest audience ever for The Big Bang Theory, a season high in adults 18-49 for How I Met Your Mother and the highest adult 18-49 rating since its season premiere for NCIS: LOS ANGELES, according to Nielsen live plus same day ratings for the week ending Nov. 29, week 10 of the 2009-2010 television season.

For the week in viewers:  CBS (10.45m), ABC (9.12m), FOX (7.10m) and NBC (6.87m).

For the week in households:  CBS (6.4/11), ABC (5.6/10), NBC and FOX (4.1/07, each).

For the week in key demographics was CBS was first in adults 25-54 (3.3/08) and tied for second in adults 18-49 (2.5/07, with NBC, -0.1 behind FOX).

In the November sweep (based on live plus same day), CBS placed first in viewers (11.31m) for the ninth consecutive year, first in adults 25-54 (3.7/09, tie FOX) for the seventh consecutive year and second in adults 18-49 (2.9/08, tie ABC).

CBS's Weekly Highlights:

How I Met Your Mother (5.2/08, 8.75m) was second in adults 18-49 (3.7/10) and adults 18-34 (3.5/10).  Compared to last week, How I Met Your Mother was up +2% in households (from 5.1/08), +5% in adults 25-54 (4.0/10 from 3.8/09), +9% in both adults 18-49 (from 3.4/09) and adults 18-34 (from 3.2/09) and added +590,000 viewers (from 8.16m, +7%).  This was How I Met Your Mother's best delivery in adults 18-49 this season and matches the season high adults 18-34 performance.

? ACCIDENTALLY ON PURPOSE was up +16% in adults 25-54 (3.7/08 from 3.2/07), +14% in adults 18-49 (3.2/08 from 2.8/07), +18% in adults 18-34 (2.6/07 from 2.2/06), even in households (4.7/07) and added +620,000 viewers (from 7.28m, +9%) compared to last week.

Two and a Half Men was first in adults 18-49 (4.7/12), adults 18-34 (3.5/10) and second in households (8.3/12), viewers (13.88m) and adults 25-54 (5.8/13).  Two and a Half Men was up +3% in adults 18-34 (from 3.4/09), even in households, adults 25-54 and adults 18-49 and added +190,000 viewers (from 13.69m, +1%) compared to last week.

The Big Bang Theory was first in households (8.4/13), viewers (14.13m), adults 25-54 (6.1/14), adults 18-49 (5.2/13) and adults 18-34 (3.9/11).  THE BIG BANG THEORY improved on its Two and a Half Men lead-in by +1% in households, +5% in adults 25-54, +11% in both adults 18-49 and adults 18-34 and added +250,000 viewers (+2%).  Compared to last week, The Big Bang Theory was +6% in households (from 7.9/12), +3% in adults 25-54 (from 5.9/13), +4% in adults 18-49 (from 5.0/12), down -3% in adults 18-34 (from 4.0/11) and added +900,000 viewers (from 13.23m, +7%).  This was the best viewer delivery ever for THE Big Bang Theory.

NCIS won its time slot in households (12.3/20), viewers (20.35m), adults 25-54 (5.9/15), adults 18-49 (4.4/13) and adults 18-34 (3.0/10).  NCIS was up +4% in adults 25-54 (from 5.7/14), +7% in both adults 18-49 (from 4.1/11) and adults 18-34 (from 2.8/08), even in both households and viewers compared to last week.

NCIS: LOS ANGELES was first in adults 25-54 (5.5/13), adults 18-49 (4.3/11), adults 18-34 (3.2/10), second in both households (10.4/16) and viewers (17.22m).  Compared to last week, NCIS: LOS ANGELES was up +12% in households (from 9.3/14), +20% in adults 25-54 (from 4.6/11), +26% in adults 18-49 (from 3.4/09), +33% in adults 18-34 (from 2.4/07) and added +2.35m viewers (from 14.87m, +16%).  This was NCIS: LOS ANGELES's best delivery to date in adults 18-34, in both households and viewers since September 29, 2009, in adults 25-54 since October 20, 2009 and in adults 18-49 since September 22, 2009 (the series premiere).

Criminal Minds was first in households (8.2/14), viewers (13.61m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09).

CSI: NY was first in households (7.9/15), viewers (12.68m), adults 25-54 (3.8/11) and adults 18-49 (2.8/09).  CSI: NY beat the competition combined in households (vs. 5.6/10, +41%), viewers (vs. 8.69m, +46%), adults 25-54 (vs. 3.3/09, +15%) and adults 18-49 (vs. 2.7/08, +4%).

? SURVIVOR: SAMOA THANKSGIVING SPECIAL (S) won its time period in households (5.3/11), viewers (9.94m), adults 25-54 (3.6/11), adults 18-49 (3.1/10) and adults 18-34 (2.0/08).  SURVIVOR SAMOA SPECIAL was the night's #1 program in viewers, adults 25-54 and adults 18-49.

CBS top programs of the week:  #2 NCIS (an average of 20.35m viewers), #5 NCIS: LOS ANGELES (17.22m), #6 60 Minutes (14.38m), #7 THE Big Bang Theory (14.13m), #9 Two and a Half Men (13.88m), #10 Criminal Minds (13.61m), #11 CSI: MIAMI (13.22m), #14 CSI: NY (12.68m), #15 THE Good Wife (12.53m), #16 HALLMARK HALL OF FAME "A Dog Named Christmas" (S) (12.36m), #18 THE Amazing Race 15 (11.61m), #23 SURVIVOR: SAMOA THANKSGIVING SPECIAL (S) (9.94m), #25 THE Mentalist THANKSGIVING SPECIAL (R) (S) (9.25m), #28 HOW I MET YOUR MOTHER (8.75m) and #29 CSI: CRIME SCENE INVESTIGATION THANKSGIVING SPECIAL (R) (S) (8.71m).

Prime averages are based on the following hours of rated broadcasts in Week #10:

CBS – 22 hours

NBC – 21.5 hours

ABC – 22 hours

FOX – 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #10 of 2009-10 Season (ending: 11/29/09)

2009-10                       2008-09

HOUSEHOLDS

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 6.4       11                    6.8       12                    -6%

NBC                4.1       7                      4.0       7                      +2%

ABC                5.6       10                    6.3       11                    -11%

FOX                4.1       7                      3.7       6                      +11%

VIEWERS

(000)                            (000)                            Chg

CBS                 10,445                         11,027                         -5%

NBC                6,874                           6,615                           +4%

ABC                9,118                           10,348                         -12%

FOX                7,096                           6,119                           +16%

A25-54

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       8                      3.7       9                      -11%

NBC                2.8       7                      2.6       7                      +8%

ABC                3.0       8                      3.6       9                      -17%

FOX                2.8       7                      2.5       6                      +12%

A18-49

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.5       7                      2.9       8                      -14%

NBC                2.5       7                      2.4       7                      +4%

ABC                2.4       7                      2.9       8                      -17%

FOX                2.6       8                      2.3       6                      +13%

A18-34

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.7       6                      1.9       6                      -11%

NBC                2.1       7                      2.1       7                      n.c.

ABC                1.8       6                      2.1       7                      -14%

FOX                2.5       8                      2.1       7                      +19%

National Nielsen Rank for Demographic: PER2+    for    11/23/2009  -  11/29/2009

Persons 2+ (000)

1.         Dancing with the Stars                                                            ABC    20411

2.         NCIS                                                                                       CBS     20348

3.         Dancing with the Stars Results                                                ABC    19294

4.         NBC Sunday Night Football             Steelers vs Ravens            NBC    19207

5.         NCIS: LOS ANGELES                                                           CBS     17221

6.         60 Minutes                                                                          CBS     14377

7.         THE Big Bang Theory                                                     CBS     14129

8.         Sunday Night NFL Pre-Kick                                                    NBC    13927

9.         TWO AND A HALF MEN                                                     CBS     13877

10.       Criminal Minds                                                               CBS     13605

11.       CSI: MIAMI                                                                            CBS     13221

12.       Desperate Housewives                                                             ABC    12780

13.       Find My Family                                                            (P)       ABC    12764

14.       CSI: NY                                                                                  CBS     12681

15.       THE Good Wife                                                                  CBS     12529

16.       HALLMARK HALL OF FAME

A dog Named Christmas                                              (S)       CBS     12362

17.       House                                                                                      FOX    11952

18.       Amazing Race 15                                                              CBS     11609

19.       The OT                                                                                    FOX    10494

20.       Extreme Makeover: Home Edition-8PM                                   ABC    10362

National Nielsen Rank for Demographic: A2554    for    11/23/2009  -  11/29/2009

Adults 25-54 Rating

1.         NBC Sunday Night Football             Steelers vs Ravens            NBC    8.3

2.         THE Big Bang Theory                                                     CBS     6.1

3.         NCIS                                                                                       CBS     5.9

4.         TWO AND A HALF MEN                                                     CBS     5.8

5.         Dancing with the Stars Results                                                ABC    5.7

6.         Sunday Night NFL Pre-Kick                                                    NBC    5.6

7.         NCIS: LOS ANGELES                                                           CBS     5.5

7.         Dancing with the Stars                                                            ABC    5.5

9.         Desperate Housewives                                                             ABC    5.3

10.       House                                                                                      FOX    4.9

11.       CSI: MIAMI                                                                            CBS     4.7

12.       The OT                                                                                    FOX    4.6

13.       Amazing Race 15                                                              CBS     4.3

14.       Criminal Minds                                                               CBS     4.2

15.       Football Night America Part 3                                                  NBC    4.1

16.       HOW I MET YOUR MOTHER                                              CBS     4.0

16.       Biggest Loser 8                                                                        NBC    4.0

16.       Simpsons                                                                                  FOX    4.0

16.       Family Guy                                                                               FOX    4.0

20.       Extreme Makeover: Home Edition-8PM                                   ABC    3.9

National Nielsen Rank for Demographic: A1849    for    11/23/2009  -  11/29/2009

Adults 18-49 Rating

1.         NBC Sunday Night Football             Steelers vs Ravens            NBC    7.7

2.         THE BIG BANG THEORY                                                     CBS     5.2

3.         Sunday Night NFL Pre-Kick                                                    NBC    5.0

4.         TWO AND A HALF MEN                                                     CBS     4.7

5.         House                                                                                      FOX    4.6

6.         Family Guy                                                                               FOX    4.4

6.         NCIS                                                                                       CBS     4.4

6.         Desperate Housewives                                                             ABC    4.4

9.         NCIS: LOS ANGELES                                                           CBS     4.3

9.         Dancing with the Stars Results                                                ABC    4.3

9.         The OT                                                                                    FOX    4.3

12.       Simpsons                                                                                  FOX    4.2

13.       Dancing With The Stars                                                            ABC    4.0

14.       CSI: MIAMI                                                                            CBS     3.7

14.       Football Night America Part 3                                                  NBC    3.7

14.       HOW I MET YOUR MOTHER                                              CBS     3.7

17.       Cleveland                                                                                 FOX    3.5

17.       Biggest Loser 8                                                                        NBC    3.5

19.       Amazing Race 15                                                              CBS     3.4

20.       American Dad                                                                          FOX    3.3

 
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