yes, I know, it was against repeats on CBS, but it does still include some ratings data for demographics we don’t normally report…
via CW press release:
GOSSIP GIRL WINS THE 9 O’CLOCK HOUR WITH YOUNG WOMEN
GOSSIP GIRL Posts Third Best Women Demos of Season
The CW Ranks Second on Monday with Young Women
December 1, 2009 (Burbank, CA) – The CW’s GOSSIP GIRL won its 9:00-10:00p.m. time period in its target young women demographics, beating all network competition among women 18-34 (2.9/7) and females 12-34 (2.7/7), according to preliminary live plus same day Nielsen ratings for Monday, Nov. 30, 2009. GOSSIP GIRL matched its third best ratings of the season in women 18-34.
GOSSIP GIRL delivered solid improvement compared to its previous original telecast (on 11/16/09), gaining 16% in women 18-34 and up 6% in adults 18-34 (1.7/5). ONE TREE HILL also out-performed its previous original episode (on 11/16/09) by 4% in women 18-34 (2.4/6) and 7% in adults 18-34 (1.6/4).
The CW ranked second on Monday night in women 18-34 (2.7/7) and females 12-34 (2.5/7), behind only FOX.