via press release:
SEASON 2 PREMIERE OF
HISTORY’S HIT SERIES, PAWN STARS,
DELIVERS SIGNIFICANT AUDIENCE
AND CONTINUES TO BUILD IN RATINGS
New York, December 1, 2009– The season 2 premiere of HISTORY's hit television series PAWN STARS, on Monday, November 30 from 10-11pm ET, scored significant ratings and grew 66% in Total Viewers.
The 2 back-to-back 30 minute episodes averaged: 2.91 million Total Viewers, 1.5 million Adults 18-49, 1.6 million Adults 25-54, and a 2.0 HH rating.
Season 2 premiere night vs. Season 1 premiere night:
Total Viewers: 2.91 million - up 66% vs. Season 1 (1.75 million)
Adults 18-49: 1.5 million - up 60% vs. Season 1 (935,000)
Adults 25-54: 1.6 million - up 60% vs. Season 1 (1.0 million)
HH Rating: 2.0 - up 43% vs. season 1 opening night (1.4)
HISTORY's hit television series, PAWN STARS, brings viewers inside the doors of a family-run pawnshop in Las Vegas, where three generations of men from the Harrison family— grandfather Richard, son Rick and grandson Corey— jointly run the business, with clashing and camaraderie every step of the way. This family lives and breathes the pawning business, using their sharp-eyed skills to carefully assess the value of items their colorful customers bring in, objects ranging from the obscure to the truly historic. Season 2 of PAWN STARS premieres on Monday’s at 10pm ET on HISTORY. Visit www.history.com/pawnstars for more info.
PAWN STARS is produced for HISTORY by Leftfield Pictures. David McKillop and Mary Donahue are Executive Producers for HISTORY. Executive Producers for Leftfield Pictures are Brent Montgomery and Colby Gaines.