Ugly Betty Moving To Wednesday, 10pm

Categories: Broadcast TV,Featured

Written By

December 1st, 2009

Ugly Betty

The live feed is reporting that Ugly Betty is moving to Wednesday's at 10pm. No date given other than "very soon".

Update: The Executive A Producer tweets that it will move on January 6.

To me that move says "We don't have a lot of faith in our mid-season replacements".

As for viewership levels, I don't have hourly averages, but on Wednesday November 11 @10pm 40.3% of adults 18-49 were watching television, and on Friday November 13 @ 9pm (UB's current slot), there were 31.8% of adults 18-49 watching television. So perhaps Betty's new hour has about 25% more adults 18-49 watching television.

Betty has averaged a microscopic 1.22 adults 18-49 rating this season on Friday (with no repeats). Even 25% better, that's just a 1.6 rating.

ABC didn't have something on the bench it figured could do a 1.6 rating?

Edit: Of course the headline should have read 10pm, my bad typing.

 
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